News

Havas announces acquisition of PR Pundit, growing global PR network, Havas Red, in India
Zero Gravity Communications’ Concluded its Digital Advertising Conclave ‘The Zero Space’
TARC Limited Unveils its Vibrant Rebranding: “Inspired by India”, A Symphony of India’s Opulence and Contemporary Design
State Bank of India welcomes MS Dhoni as Brand Ambassador
Dentsu India Designs Future-Ready Performance Marketing Powerhouse
India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council
50 million e-commerce buyers come from tier 2 cities and lower, while the remaining 25 million are from the nation’s metros: Qoruz Diwali 2023 Report
Interactive Avenues’ latest report deep dives into social media highlights of the high-octane match
QYOU Media India, Bollywood Hungama partner to launch a Bollywood Music & Entertainment Channel on Connected TV
Social Beat’s Influencer.in launches Influencer Marketing Report 2023
Carat India launches ‘Reimagining India’s Festive Landscape 2023’ Report
Platinum Outdoor creates an outdoor campaign for D’Decor’s new brand launch – ‘FabriCare’
Sber holding its AI Journey international conference on November 22–24, 2023
IAB Tech Lab releases Identity Solutions Guidance Document for public comment
Dentsu’s latest report finds, 2024 will see the intensification of competition between tech platforms
Driven By Global Momentum, PubMatic Brings Activate to APAC
Zero Gravity Communications launches one of its kind Digital Advertising Conclave ‘The Zero Space’
LMX Integrates with Xibo’s SSP Connector, Empowering Seamless Access to Advertising Demand
Times Internet acquires BCCI Broadcast Rights for U.S., Canada, Middle East/North Africa, and Southeast Asia
OTTplay and DistroTV Announce Partnership to Stream 180 Free Live Channels in India
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age