News

Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
Eggfirst Co-founder and CEO, Ashish Banka moves on
Network18 and DistroTV Announce Partnership to Stream Channels Live and Free in India
OMD grows APAC leadership team with new Head of Digital appointment
Eggfirst takes us back in time with its first-ever AI-generated video for Fino Payments Bank
Shopping on Independence Day: what Indian customers craved for?
Indian shoppers are predicted to boost their spending by 14% over the previous year this festive season, reveals a survey by Disney+ Hotstar
Modi Naturals Limited Partners with Kalki Koechlin to champion the goodness of Oleev Olive Pomace Oil
Flipkart goes into the popular shopping streets of Tamil Nadu to be part of the Aadi Shopping craze
Network18 expands its Connected TV reach, brings 4 News Channels to Samsung TV Plus India
Furry Rappers Steal the Show: Supertails’ One-of-a-Kind Video Marks Start of Annual Swag Sale
Studio 17 Partners with DistroTV to Build and Distribute ‘Kids TV’ FAST Linear Channel to Global Audiences
Mankind Pharma’s Revolutionary AI Marketing Campaign, Starring Popular Actress Anushka Sharma, Elevates Prega News Reach and Impact
Prime Video Commences a Unique Masterclass Series Across Key Film Institutes in India
Wavemaker India helps marketers to demystify the world of Customer Data Platform
Madison BMB transitions into fast growing Madison Loop
Mixed Route Juice Enters Into a Joint Venture Partnership With ThinkROI Focusing on larger market share in India and international markets
Fintech Platform OneCode Rebrands Itself As ZET In Line With Its Philosophy Of Making “Zindagi Set” For A Billion Indian Families Through Financial Empowerment
Havas Worldwide India strengthens strategy team with key appointments
India TV becomes the only news group to have exclusive CTV news channels in India
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age