News

Cretorial Redefines the Future of Advertising with Launch of Brand Consulting Services, Powered by Generative AI, and Unveils Website
DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement To Acquire Scibids
#ARM Worldwide Celebrates 10 Years of Digital Excellence and Unveils Vision for the Future
Talented.Agency launches ‘The New Thing’ – a social & culture marketing agency staffed entirely by creators
Introducing White Orange Media Solutions: Pioneering Digital-First Solutioning for Businesses in India
TV9 Network Partners with DistroTV to Extend Free Streaming Service Worldwide, Connecting Global Viewers to Indian News
Wavemaker India presents Earned Equity report – IPL 2023 edition
DoubleVerify expands media quality authentication to YouTube shorts & other formats
IAS Enhances YouTube capabilities; rolls out viewability and invalid traffic measurement for YouTube Shorts
IAS Expands First-to-Market Retail Media Measurement to Criteo’s Commerce Media Platform
PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
Affinity acquires German consumer engagement tech company Opinary
BBC Player and BBC Kids collaborate with Prime Video Channels to make a grand entry into India
SoCheers Films’ “Ab Dhadkane Hongi Tez” campaign for BGMI, evokes nostalgia amongst the gaming community
MX Player and DistroTV partner to build India’s largest Live TV Streaming Service
IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners
Connected TV Asia Symposium wraps up its inaugural edition in Jakarta with resounding success
Max Life partners with Samsung Ads India to drive brand reach across Connected TV audiences
CreatorsClout empowers South Indian Influencers to revolutionize brand marketing
OTTplay Premium Powers Up NXTPLAY to take Entertainment to the Next Level
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age