News

BBC Player and BBC Kids collaborate with Prime Video Channels to make a grand entry into India
SoCheers Films’ “Ab Dhadkane Hongi Tez” campaign for BGMI, evokes nostalgia amongst the gaming community
MX Player and DistroTV partner to build India’s largest Live TV Streaming Service
IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners
Connected TV Asia Symposium wraps up its inaugural edition in Jakarta with resounding success
Max Life partners with Samsung Ads India to drive brand reach across Connected TV audiences
CreatorsClout empowers South Indian Influencers to revolutionize brand marketing
OTTplay Premium Powers Up NXTPLAY to take Entertainment to the Next Level
Mint Launches #AskBetterQuestions Campaign to Empower Audience
Havas Acquires Mumbai Based Digital Marketing Agency PivotRoots
MediaMath files for bankruptcy protection as acquisition talks collapse
Sociowash Launches SW AI Studios: India’s First AI-Led Advertising Solutions Agency
DistroTV and OnePlus TVs partner to bring top notch streaming service
QYOU Media India Launches Channel With Global Spiritual Leader and Icon Sadhguru
Google, Amazon, YouTube are top 3 most Meaningful Brands in India, reveals Havas’ Meaningful Brands 2023 India report
DoubleVerify Extends Media Quality Authentication to Meta Reels
Joyville’s latest social media campaign reshapes homebuying experiences
 White Square International Festival of Creativity 2023 Winners announced
IdeateLabs conceptualizes Unbranded to Branded campaign for Fashion Factory
PubMatic and SQREEM to Provide AI-Powered Data Insights to Advertisers
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems