News

Good Creator Co introduces Smart Campaigns, the first-of-its-kind programmatic approach to Influencer Marketing
Criteo launches its first Agency Challenge in the Criteo Commerce Academy with prizes to get certified in commerce media advertising
Top Brands, Agencies, and Marketing Leaders converge at the India International Brand Summit 2023
The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 
IPL 2023 emerges as a game changer for Jio Cinema, left Hotstar behind in multiple performance metrics: Bobble AI Data Report
Innocean India strengthens its leadership team with key appointments
GoaFest 2023: Leo Burnett India wins Grand Prix for #BringBack2011 campaign
DNA Digital Factory expands Operations to Dubai
Goafest Day 2: Zee Entertainment received Broadcaster of the Year title
India Today Group to launch its free-to-air English news channel in the UK
EssenceMediacom bags Media Agency of the Year awards on Day 1 of Goafest 2023
Value 360 Communications, RepIndia join forces to offer reputation management solutions
Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors
DoubleVerify 2023 Global Insights Report highlights surge in CTV fraud and quantifies the cost of ignoring quality in digital media
Integral Ad Science received MRC accreditation for CTV viewable impressions
Goafest 2023 unveils agenda and stellar speaker line-up
Just Herbs’ social experiment demonstrates the real power of fragrances
Havas Media Group India bolsters senior leadership with key elevations
Zee5 Global takes users back in time with Airplane mode, to promote its web series TAJ; garners 30X higher CTR
Innocean India Embarks on transformation to Innocean 2.0
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age