News

Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors
DoubleVerify 2023 Global Insights Report highlights surge in CTV fraud and quantifies the cost of ignoring quality in digital media
Integral Ad Science received MRC accreditation for CTV viewable impressions
Goafest 2023 unveils agenda and stellar speaker line-up
Just Herbs’ social experiment demonstrates the real power of fragrances
Havas Media Group India bolsters senior leadership with key elevations
Zee5 Global takes users back in time with Airplane mode, to promote its web series TAJ; garners 30X higher CTR
Innocean India Embarks on transformation to Innocean 2.0
Samsung TV Plus India becomes the first APAC market to achieve 100+ FAST channels
ABBY One Show Awards 2023 announces shortlist of Creative ABBY
DoubleVerify launches Programmatic Pre-Bid Attention Optimization Segments to Maximize Campaign Performance
PubMatic launches Activate, bringing programmatic automation to direct deals
DoubleVerify unveils a report on factors influencing brand safety and suitability
IAS enhances YouTube brand safety and suitability measurement offering
The Advertising Club introduces ‘Young Maverick ABBY Award’ at The ABBY Awards 2023
MGID integrates with Google Web Stories into its platform
Warner Bros. Discovery and Viacom18 announce exclusive content partnership for India
PG Aditiya, Guneet Monga and Mangesh Rane appointed as Jury Chairs for ABBY One Show 2023
Goafest 2023 launches Advertising Rocks, a musical talent hunt for the advertising fraternity in India
Qoruz introduces ‘Qoruz Perks’: Redefining Influencer Marketing beyond paid promotions
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems