News

White Square International Festival of Creativity opens nominations
SBI Securities unveils its new brand identity
Pitchfork Partners announces specialised influencer marketing division
Havas Group acquires a majority stake in HRZN
Wavemaker India releases Spotlight 23
34% Indians choose brands based on social media influencers’ suggestions: iCubesWire Survey
Eggfirst Chalo Rural India Conclave 2023 is a huge success
Taboola announces partnership with Network18 Media and Investments Limited
Mondelez India, Ogilvy Group win big at The Advertising Club’s EFFIE India Awards 2022
Dentsu India & Digital Behaviour Initiative at IIT Delhi launch ‘Adoption of XR technology in India’ report
Global advertising major Hakuhodo acquires stake in MA&TH Entertainment
AdClub to conduct Effie India Awards 2022 on 13th January 2023
Omnicom Media Group India launches OMNI Auto ROI Vault for optimized investment planning
UAE’s Phi Advertising goes Programmatic with Lemma 
Innocean India appoints Santosh Kumar as the new COO 
WICCI PR & Digital Marketing Council launches 2nd edition of the ‘I Lead’ Women Leadership Survey
The Trade Desk launches Galileo, a new approach for advertiser first-party data activation
DoubleVerify continues leadership in attention metrics, earning MRC accreditation for attention measurement solution
52% said that the time spent on digital has increased compared to the previous year – as per Axis My India January CSI Survey
Media & entertainment revenue to grow 12-14% next fiscal
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age