Havells India’s #HavellsKeDeva Campaign- A Celebration of Art, Technology and Innovation
In the spirit of celebrating the joyous occasion of Ganesh Chaturthi, Havells India has unveiled its latest campaign – #HavellsKeDeva. This initiative by the brand not only commemorates the festive essence of Ganesh Chaturthi but also beautifully blends art, technology and tradition in a unique and captivating manner.
At the core of this campaign is a striking Out-Of-Home (OOH) installation situated on Thane’s Majiwada Flyover. This eye-catching display features an awe-inspiring Lord Ganesh Idol, crafted using a remarkable array of 100 designer fans. The installation is not just a stunning work of art but also underscores Havells’ commitment to innovation.
Link to OOH campaign: https://we.tl/t-EUC9BW0efc
In addition to the OOH installation, Havells has also released a captivating digital film as part of the #HavellsKeDeva campaign. The film artfully captures the essence of Ganesh Chaturthi through the timeless art of shadow play. This enchanting film brings Lord Ganpati to life on screen, all thanks to the meticulous craftsmanship behind Havells appliance, and is truly a visual masterpiece.
Watch the digital film here-
To foster a deeper connection with its audience during the festive season, Havells has also introduced the #HavellsKeDeva competition. In collaboration with Radio One and Radio City Maharashtra, this engaging contest extends a warm invitation to customers and viewers to join in the festivities. Participants stand a chance to win captivating rewards while forging a more personal connection with the brand.
Three simple steps to participate in #HavellsKeDeva contest*:
- Share a picture of your Ganesha Idol/Pandal through a story/reel/post/comment
- Use the hashtag #HavellsKeDeva and tag Havells’ official handle
- Add the music “Havells Ke Deva- Stuti” to your submission
Talking about the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India, stated, “Ganesh Chaturthi is a time to honour innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavours. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”
Through the use of everyday appliances to craft visually stunning artworks, Havells demonstrates its unwavering dedication to both the creative arts and the technological marvels of our time. This harmonious blend aligns perfectly with the essence of Ganesh Chaturthi, a festival that celebrates both spiritual heritage and the spirit of progress.
* #HavellsKeDeva Contest | Terms and Conditions