Guest Articles

Why investing in PR can make a significant impact for brands aiming for an IPO
A pandemic market – and the transition in marketing
Why Influencer Marketing is suitable for every business
How content can make or break a marketing campaign in the digital era
Rise of community-led growth since the inception of coronavirus & what it means for startups
The 4Cs of Integrated Marketing
The love and hate relationship between agencies and clients
Unlock-Lock-Unlock: New Marketing Tactics for the New Normal
How Mobile marketing can cater to the advertising changes in the post-Covid era
10 must-have Digital Marketing Strategies for a Tech Startup
Effective advertising and marketing tools for the retail and real estate industry
Growing layers of Digital Marketing
Conversational Commerce: The game changer for personalized shopping experiences
Four essential marketing trends to stay relevant in the luxury industry
SMBs, Go Native!
Why businesses must take the performance marketing route to digitization?
How do the new ASCI guidelines change the future of influencer marketing?
5 factors that make a rebranding campaign successful
Why brands are going to spend more ‘on consumer’ than ‘for consumer’?
Key Marketing & Advertising trends for 2021
FEATURED POSTS
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress