Guest Articles

Core Web Vitals & Cookieless – redefining the future of advertising for publishers
Why investing in PR can make a significant impact for brands aiming for an IPO
A pandemic market – and the transition in marketing
Why Influencer Marketing is suitable for every business
How content can make or break a marketing campaign in the digital era
Rise of community-led growth since the inception of coronavirus & what it means for startups
The 4Cs of Integrated Marketing
The love and hate relationship between agencies and clients
Unlock-Lock-Unlock: New Marketing Tactics for the New Normal
How Mobile marketing can cater to the advertising changes in the post-Covid era
10 must-have Digital Marketing Strategies for a Tech Startup
Effective advertising and marketing tools for the retail and real estate industry
Growing layers of Digital Marketing
Conversational Commerce: The game changer for personalized shopping experiences
Four essential marketing trends to stay relevant in the luxury industry
SMBs, Go Native!
Why businesses must take the performance marketing route to digitization?
How do the new ASCI guidelines change the future of influencer marketing?
5 factors that make a rebranding campaign successful
Why brands are going to spend more ‘on consumer’ than ‘for consumer’?
FEATURED POSTS
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India
Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023
Leading with Purpose: The Rise of Purpose-Driven Communication in 2024 and Beyond
Social media blueprint for D2C brands – redefining the path to purchase
From Viral Campaigns To Crisis Management: PR Highlights That Defined 2023
Content Marketing 2.0: The Impact of AI on Content Marketing Excellence
5G and Edge Computing: Accelerating Mobile Marketing Campaigns
Advancing Trends in Programmatic Advertising 
Navigating the challenges of balancing online & offline brand presence during festivities
Tomorrow’s PR Landscape: AI-Powered, Data-Driven, and Authentic
It’s Time To Activate Your New Programmatic Supply Chain