Guest Articles

How to make your marketing campaigns more alive with inspirational stories
The Digital Marketing Evolution: Navigating the UK Landscape
At the frontier of fake news, Infodemic and Omicron— chasing facts
From M-Comm, M-Streaming to AI and Voice Tech — Mobile Marketing trends to look out for in 2022
Planning to invest in the capital market after seeing a celebrity endorsement? Here’s what you need to know first
7 SEO trends to watch out for in 2022
Brand Rebuilding: Communicate to rebuild customer trust
Understanding evolved marketing patterns in the post-pandemic festive season
5 digital marketing tools that will be effective in 2022
Cohorts: The future of AdTech
Make in India acting as a catalyst in boosting local beauty brands
Rise of Brands: Why they are key to driving your business
The return of OOH at the forefront of advertising
How are D2C brands entering the space claimed by FMCG players in the market?
Get down with the kids: Our guide to Twitter Marketing through the lens of Gen Z
Decoding the potential of Customer Success in business, beyond the scope of CRM
How branding plays an important role in the growth of business
Digital Media Quality: If you cannot measure it, you cannot improve it
Short-form content & its impact on brand awareness
Core Web Vitals & Cookieless – redefining the future of advertising for publishers
FEATURED POSTS
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress