Guest Articles

Video, Voice and Vernacular is the New Communication Mantra for Bharat
Unique Promocodes: A Gem for New-Era Influencers to Maximize Profit
Forging Ahead with AI in 2019 to Change Digital Marketing – But How?
Unleashing the Power of Subliminal Marketing!
The Future of Ad Agencies Could Lie in this Simple Two-Tiered Model
How Alexa and Siri are Changing SEO: AI and Voice Search
Pankaj Tripathi: An Emerging Villain Endorser in Bollywood
Can Machine Learning Really Change Digital Marketing
The Future Of Television Advertising: What Lies Ahead Of TRAI’s New Guidelines
The Bastardisation Of Luxury In India – A Note From A Saddened Luxury Professional To The Industry
Multi Screen Content Consumption: Marketing Outlook 2018
UpClose with your Digital Strategy
“It’s Not About Number Anymore, Digital Media Needs To Overcome Poor Ad Attention And Intrusive User Experience”
Here’s Why Television Tracking is Important for Marketers – Bindu BalaKrishnan, DCMN India
7 simple habits of a highly effective media sales professional – Vishnu Kanth Gokul
Facebook Just Democratized Augmented Reality
The Future Of Ecommerce Will Be Voice Command Technology
Exclusive : Content Marketing in the Era of Blockchain – Future looks bright
Mad Man to Math Man – The Future of Digital Trading
Attribution model – Who to offer the ‘Prasad’?
FEATURED POSTS
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape