Wizikey standardizes PR Measurement with the launch of ‘News Score’
Wizikey announces the launch of NewsScore, to measure news visibility for brands & individuals. This standard metric score will benefit businesses to measure PR efficiency and bring the much-needed measurement to a single metric. Based on media intelligence gathered from 10 Million+ news sources, globally, the score will be available for countries including – India, Australia, and Singapore.
Wizikey’s NewsScore is determined with parameters including the volume of news, headlines presence, the reach of publications, and readership. The algorithms developed for NewsScore are built using AI and ML technologies, keeping in mind the huge volumes of news to process as well as sourcing related impressions data.0 to 100 for any company or individual.
Today industries are tracking health score to page score, and news score is the much-needed addition aimed at helping the new-age PR and marketing practitioners who are looking at data to analyze and measure their brand and PR.
Anshul Sushil, Co-founder & CEO Wizikey shares, “Having seen thousands of users logging into Wizikey, we understood that digital-savvy marketers need one metric that they can chase to build brand awareness via PR. And upon customer interviews and discussions with industry experts, we felt a need to launch a universally accepted metric – like PageRank for PR & Communications. We intend to make it easier by having one metric which would appeal to anybody from a C-suite to Product marketers to seasoned PR practitioners.”
No more borrowing of metrics: Marketers are relying on borrowed metrics from other sectors to measure their campaigns and communication efforts which takes a lot of time. News Score solves this problem.
Long Hours on excel: Measuring media impressions and share of voice are long-drawn-out activities that take hours every month. This new metric will kill unproductive time.
Bringing clarity: There are storytellers who need not be great communicators. Therefore, we need a metric that can be easily understood by anybody and everybody and which can be really counted as the PR strength.
Leadership understanding: Leadership never had clarity on what to track in PR and communications. Marketers needed that one metric that they can report to the leadership.
Easy tracking: News Score is the one metric that lets brands track the quantity and quality of news in one go.
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