Wavemaker enters content production arena with Spirit of Scotland
A 5-part series hosted by Kunal Kapoor will focus on the lesser known facets of Scotland.
Wavemaker, the media, content and technology agency from GroupM, announced the launch of its debut content production venture Spirit of Scotland. Hosted by Bollywood star Kunal Kapoor, the show is a 5-part exploration series focusing on the lesser known facets of Scotland. It showcases the interesting and captivating features of Scottish culture and takes the viewer on a breath-taking visual journey into what makes Scotland truly remarkable.
Talking about the series, Karthik Nagarajan, Chief Content Officer said, “We are extremely happy that our first ever production is about an experience called Scotland. Crafted specifically for the audience with a discerning taste, the series explores the diversity of experiences that Scotland has to offer – from the fascinating northern lights, to their indigenous culinary history, to the luxury hospitality and their crowning glory – their legendary distilleries, home to brands like Glenlivet, Aberlour, Ballantine, Chivas and The Royal Salute. We take great pride in this content and hope it will bring Scotland alive both on television and digital screens, later this month.”
Spirit of Scotland is an ode to the country through its legends, its culture, it’s landscapes and it’s scotch whisky.
Talking about his experience as the host of the show, Kunal Kapoor said, “Scotland has a certain charm which is too tough to escape. Be it the Scotch which rules the world, the scenic beauty, the unparalleled modern history or the architectural heritage, Scotland is simply breathtaking. In this series I have tried to bring to you the authentic Scotland experience and the charm of this beautiful country.”
The five-part series is currently on Times Now and ET Now and would see Kunal Kapoor visiting people and places which are an embodiment of this romance.
The Series is also available on Youtube – Spirit of Scotland_Series
About the series:
EP
1: REVEL IN THE MOMENT
In this
episode, Kunal explores the mystical Glamis Castle with Scottish travel
photographer James Wright, traverses the highlands of the Cairngorms National
Park to see the Northern Lights and ends his journey at the home of the
original single malt – The Glenlivet Distillery!
EP
2: SAVOUR THE ARTISANAL SPIRIT
There’s an intuitive connection between nature and the Scottish psyche. To
savour the famous Scottish palate, Kunal takes a culinary journey around the
country, stopping by Glasgow for delicious haggis, and the Aberlour village for
an introduction to malt whisky’s quintessential ingredient: barley. But the
cherry on the cake, is a food and whisky pairing session at the beautiful
Aberlour distillery!
EP 3: A
TOAST TO THE UNSWAYED
To truly experience Scotland’s culture, Kunal meets the people who have played
a role in building it. From golfing champion Gemma Batty to contemporary artist
Gordon Wilson, each show him a different side of the indomitable Scottish
spirit. But none more than Ballantine’s Master Blender Sandy Hyslop at his home
turf, the Glenburgie Distillery!
EP:4 : SIP OF LUXURY
Luxury fits Scotland like a glove. In this episode, Kunal meets contemporary – kilt maker Howie Nicholsby in his Edinburgh studio and visits Cromlix – A Luxury Hotel owned by tennis legend Andy Murray… but these are all a lead up to the final destination: Strathisla, the oldest operating distillery in Speyside and Home of the Chivas Regal.
EP 5:
BLEND OF NEW ROYALTY
There’s no doubt Scotland has a regal heritage, but by no means is that in the
past. In this episode, Kunal experiences the modern embodiments of royalty,
whether it’s the Duke of Argyll at his Inverary Castle estate, or the
resplendent Royal Yacht Britannia in Leith. But the true ode to royalty is his
experience at the Royal Salute Vault, where sips liquid gold reserved for the
Monarch