The Digital Marketing changes that will impact your business

Digital marketing is no more a novel concept. In a matter of a few years, it has gone from being an unfamiliar space to something every business relies on and is thriving because of. With online shopping becoming the way of life, more and more consumers are using the internet to buy things, seek education, and even for entertainment.

When looking to buy or try something new, people look at search engines such as Google and Bing for advice, suggestions, and product recommendations in order to make their purchase decisions. This explains how important it is to digitally market your business and stay up to date with the marketing channel and its changes in order for your business to thrive in this age of social media and digitalization.

Digital marketing is a dynamic territory with changes coming down the pipeline every now and then. There is a lot to stay updated on. If you’re looking to grow and scale your business using the digital marketing space, against the market competition, keep reading!

Integrating AI & Blockchain Technologies: While blockchain technology is already disrupting the finance and financial systems, its power is not limited to these sectors. Blockchain technology has expanded to digital marketing and has allowed marketers to track their ads and ensure that real customers are clicking on their ads rather than automated bots making customer engagement data more reliable and making sure of optimum usage and value of company resources.

Interactive Chatbots: Chatbots have taken the spotlight. The global chatbot market is expected to see a compound annual growth rate of 24.3% and is estimated to reach $1.25 billion by 2025. Chatbots are an excellent tool for customer support. This technology is being used by brands and even messaging applications such as Facebook Messenger and WhatsApp, to push out products and services. The technology meets the customer’s need for information quickly and accurately and also collects data about the users helping in improved interactions with them. It is quite successful and provides an efficient, cost-effective, and responsive way to deal with customers. Marketers should consider using chatbots on channels which they get their maximum traffic from.

Changes in Google Cookies: An essential for marketers, Google cookies are used to track website visitors and gather essential data that helps them in targeting specific audiences. Google cookies are also used by marketers to learn about potential customer behaviors and improve their user experience accordingly. However, Google has announced the elimination of third-party cookies in 2022. This means tracking the correct data will now be challenging for marketers. To stay ahead of the competition, marketers now need to utilize and scale first-party data. This also calls for technology producers and marketers to cooperate and discover better-retargeting techniques as Google will definitely not delete cookies without finding other ways to target advertising and measure performance.

Changes in Apple’s Privacy: Changes in Apple’s privacy encourages more business to conduct commerce platforms while making it harder to use their data to find and target customers outside the platforms. With these changes, marketers now need to focus on establishing trust and long-term relationships with their customers and audience. This can be done through high-quality content, email marketing, and SEO to gain organic traffic. Creating targeted content while understanding the customer’s journey, using different channels, and leveraging first-party data can help marketers reach their audience.

These digital marketing changes impact businesses of all sizes and scales and is mostly here to stay. With digital marketing trends, the better you understand them, the more prepared you’ll be to capitalize on them. This can also help you to avoid any potential pitfalls that may come while implementing strategies. Staying on top of trends and adapting your strategies accordingly is the key to working through shifts in the digital marketing landscape.

About the author:

Riddhi Chhabria Asrani, CEO & Founder of All Stars Digital