#BrandStrategy

The Synthetic Influencer Debate: Should Indian Brands Use AI Avatars?
Programmatic DOOH in Action: What Kalpataru’s Context-Aware Campaign Achieved
The Rise of Regional Language CTV Content — Opportunity for Advertisers
How YouTube Creators Are Becoming Full-Blown Media Companies in India
CTV vs Mobile: Where Should Indian Brands Actually Invest in 2026?
How Zomato’s 2026 IPL Campaign Used Hyper-Local Targeting Across 12 Cities
When AI Writes the Brief, the Creative & the Report — What’s Left for the Agency?
The Micro & Nano Influencer Boom — Why Indian Brands Are Betting Smaller
The End of Third-Party Cookies in India — Are Marketers Actually Ready?
AI in influencer discovery — how platforms are matching brands to creators now
What brands get wrong about long-term creator partnerships vs one-off posts
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought
How retail media is eating into Google and Meta’s share of brand budgets
How to measure influencer campaign ROI without getting fooled by vanity metrics
How brands are using AI to personalise ads at scale without crossing the creepy line
Measurement or Mythology — What Indian Brands Actually Believe About CTV ROI
Virtual influencers in India — gimmick or genuine marketing opportunity
How Nykaa built a micro-influencer army and what other brands can learn from it
The Rise of Nano Influencers — Why 10,000 Followers Can Outperform 1 Million
How Zepto used creator-led content to build brand love, not just app downloads