#AgencyReporter

The Rise of Nano Influencers — Why 10,000 Followers Can Outperform 1 Million
How Zepto used creator-led content to build brand love, not just app downloads
AVOD vs SVOD — what the shift to ad-supported streaming means for brands
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
PR’s People Problem: The Industry Is Burning Its Best and Brightest
Creativity in the Age of Algorithms: What Still Matters
Video-First & Short-Form Content Strategy: Why 2025 Is the Year of Reels, Shorts and Stories
Voice & Visual Search Optimisation: The New SEO Frontier for Indian Brands
Connected TV Asia Symposium 2025 – Mumbai: A Powerhouse Gathering That Redefined the Future of Omnichannel Marketing