Duroflex’s ‘Sound of Sleep’ campaign ideated by Sunny Side Up crosses 23mn views on Youtube

Duroflex, a sleep solution brand recently launched its campaign ‘Sounds of Sleep,’ conceptualized and ideated…

Gas-O-Fast releases its video campaign featuring Rakesh Bedi, Guddi Maruti

Gas-O-Fast from the house of Mankind Pharma ropes in Rakesh Bedi and Guddi Maruti for…

Dentsu releases its new Ad Spend Report

Advertising investment is forecasted to grow by 10.4% globally in 2021, according to the latest…

PUMA India partners with 18 Indian Athletes to represent the country in Nationals, Internationals

PUMA announces that it has signed 18 Indian athletes who will represent the country in…

GreatWhite appoints Tiger Shroff as its Brand Ambassador for India, UAE, Africa

GreatWhite appoints Tiger Shroff as its brand ambassador for India, UAE, and Africa with the…

After organizational restructuring in FCB Group India, FCB Ulka announces its new C-Suite leadership team

FCB Group India recently announced the restructuring of its creative agencies and a new three…

Selecting the right mobile app monetization partner

As the pandemic continues to drive consumers onto their mobile devices1 and mobile ad spend…

Vedanta rolls out a social transformation campaign #ForABetterKal, conceptualized by McCann World Group

Vedanta rolls out a social transformation campaign through its flagship project, NandGhar, focused on key…

#ARM Worldwide launches a new venture, #armCommerce

#ARM Worldwide launches a new venture, #armCommerce. The venture will take complete control of existing…

Adidas announces a long-term partnership with Common Goal under its UEFA EURO 2020 campaign

Adidas announces a long-term partnership with Common Goal to help drive lasting social change for…

The Trade Desk launches new media trading platform – Solimar

The Trade Desk announces the launch of its new trading platform – Solimar – that…

Fun88 announces Daren Sammy as Brand Ambassador

Fun88 announces that it has roped in Daren Sammy as its brand ambassador. Sammy is a two-time T20…

Hamdard Laboratories launches its new digital marketing campaign #SehatHaiToWatanHai

Hamdard Laboratories (Medicine Division) launches a digital marketing campaign ‘Sehat Hai to Watan Hai’ to…

How a home-grown babycare brand revamped to compete with the global biggies

Brand Introduction Me N Moms was conceived in 1994, at a time when Indian parents…

Entertainment, Gaming, Music Apps saw a surge during second wave lockdown: InMobi Report

InMobi releases its Second Wave Lockdown Audience Insights Report. With the second wave of Covid19…

AESL rolls out its new brand identity with BYJU’S

Aakash Educational Services Limited (AESL) now a part of BYJU’S rolls out its new logo that aims…

Tata Pravesh launches its campaign #AloneButTogether conceptualized by Logicserve Digital

Tata Pravesh from the house of Tata Steel launches a new campaign #AloneButTogether with a…

Bewakoof.com releases its new campaign featuring Sanya Malhotra

D2C brand, Bewakoof.com releases its new campaign featuring Bollywood actor Sanya Malhotra promoting the brand on…

FCB Group India announces organizational restructuring with key elevations in leadership roles

FCB Group India announces the reorganization of its creative agencies in India, along with key…

Redmi India’s new campaign #RedmiRevolution aims to showcase nuances of content creation

Redmi India, a sub-brand of Mi India releases a new campaign, ‘Redmi Revolution.’ Aiming towards…