Gas-O-Fast releases its video campaign featuring Rakesh Bedi, Guddi Maruti
Gas-O-Fast from the house of Mankind Pharma ropes in Rakesh Bedi and Guddi Maruti for its new campaign. Through this campaign, the brand aims to drive the importance of Gas-O-Fast as a companion to enjoy acidity-free occasions with a Gas-O-Fast active Jeera sachet.
The video campaign launches in five different languages – Hindi, Punjabi, Bengali, Marathi, and Gujarati, where the antacid category has the maximum share. Rakesh Bedi is a very well-known face in the film and television industry for his comic timing and Guddi Maruti is known for her versatility in the industry.
The video uses the narrative of a couple who is excited to enjoy their anniversary by cooking and eating homemade delicacies and adding Jeera in every meal as its active ingredient, to ensure there is no stoppage to the celebration.
The video will be run across digital and social media platforms, with an aim to garner massive reach and frequency.
Talking about the campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma shares, “Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society & speak to people in the language they prefer. The idea behind the regional strategy is to establish direct connection with the audience through personalized content. This new campaign with Rakesh Bedi and Guddi Maruti does exactly that, where we aim to reach out to every segment of our multilingual audiences.”
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