The Current Focus is on Targeted Performance Marketing and Ensuring a Top-notch Resident and Community Experience- Somanna Muthanna, Stayabode

Here’s an exclusive chat with Somanna Muthanna, Head Marketing at StayAbode Ventures. While he’s been…

Auburn Digital Solutions Bags Pathkind Labs Digital Agency Mandate

The account was won following a multi agency pitch and will be handled out of…

Wavemaker India strengthens its Marketing Analytics Product Portfolio

Wavemaker, the media, content, and technology agency from GroupM has strengthened its Marketing analytics portfolio…

A Truly Multi-media Marketing Approach is What Makes Us Successful at Both Top and Bottom of the Funnel- Karan Kumar, Fabindia

Agency Reporter interacted with Karan Kumar, Chief Brand & Marketing Officer, Fabindia. He is associated…

Pepsi’s New Campaign Embraces this Summer’s Zeitgeist- SWAG

The brand’s new summer campaign is all about living in the moment, seizing new, interesting…

National Geographic’s Campaign on Plastic Pollution is Sheer Brilliance

National Geographic’s social media campaign, ‘Planet or Plastic?’, is one of the most compelling initiatives…

StreamCon Asia 2019: Why Should The Online Video Fraternity Attend?

Asia’s online video community is set to witness a landmark event for the industry as…

The Future of Ad Agencies Could Lie in this Simple Two-Tiered Model

There are also many who are choosing to stay and be part of the evolution.…

Pepsi’s Fading Marketing Glory, a Lesson for the Contemporaries?

With its recent global marketing campaign, Pepsi tried to regain its marketing mojo and replaced…

Gulf Oil engages Rural Farmers with “Gulf Supreme Tractorotsav”

This past month saw a unique event conducted in Uttar Pradesh by Gulf Oil Lubricants…

7 Cricket World Cup Ads that Hit a 6

We are celebrating the spirit of World Cup by taking you down the memory lane…

How Alexa and Siri are Changing SEO: AI and Voice Search

No doubt, future is turning advance by each passing day, advanced visual and voice search…

Political Advertising in India: A Tale of Communication, Competition & Coercion

What used to be a simple form of one-to-one communication where politicians visited each voter’s…

Kurkure Unveils its New Brand Mantra; Signs Taapsee Pannu as Brand Ambassador

The campaign, ‘Khayal toh Chatpata hai’ underlines Kurkure’s continued efforts to recognize the Indian homemaker. Kurkure…

SBI Life’s #MainSeHum Campaign: Cheteshwar Pujara Makes You Believe in Love, Commitment, and Happy Responsibilities

SBI Life #MainSeHum is a 360° campaign targets consumers across traditional and digital platforms. SBI…

Pankaj Tripathi: An Emerging Villain Endorser in Bollywood

Bollywood actor Pankaj Tripathi is in vogue for his phenomenal performance in Amazon Prime’s web…

One of the Biggest Pillars of Digital Marketing’s Success Today is its Real-Time Attribution and Measurability- Raveena Mathew, Performics.Resultrix

Agency Reporter interacted with Raveena Udasi Mathew, Group Head at Performics.Resultrix, for an exclusive interview.…

Moglix Appoints Sandeep Goel as the Senior Vice President – Technology

Moglix announced the appointment of Sandeep Goel as the Senior Vice President – Technology. Being…

This Year, Brands are Capitalising on Valentine’s Day by Being Distinctive, Not Different

The retailers are briskly learning – Valentine’s Day is more than just flowers, chocolates, and…

The Future of Video Analytics is in Artificial Intelligence and Big Data Insights- Subrat Kar, Vidooly

Agency Reporter got an opportunity to interact with Subrat Kar, Co-Founder & CEO of Vidooly.…