Publicis Groupe Appoints Anupriya Acharya As Chief Executive Officer, South Asia

Publicis Groupe announced the appointment of Anupriya Acharya as Chief Executive Officer, South Asia.  Acharya…

Platinum Guild International Launches New #MyFirstEvara Campaign

Platinum Guild International (PGI) – India  in its campaign “MyFirstEvara” celebrated this new age bride’s…

ADK Fortune Launches ‘Khel Gaye Chief’ Campaign With Vicky Kaushal for Red Chief

Red Chief from Leayan Global Private Limited, has launched its new ad campaign ‘Khel Gaye…

In Conversation With Stephen Dolan

In our recent chat with Stephen Dolan, MD-APAC, Integral Ad Sciences (IAS), he talks about…

The Social Street Brings In Rohan Shah to Head North

The Social Street appoints Rohan Shah as the new Senior Vice President to head the…

Rahul Mehta Joins Kaizzen as Chief Operating Officer

Kaizzen has appointed Rahul Mehta as COO of its India operations.  Mehta will focus on…

PEPSI® ANNOUNCES SALMAN KHAN AS BRAND AMBASSADOR

Pepsi has announced Bollywood superstar SALMAN KHAN as it’s brand ambassador. Speaking about the association, a PepsiCo…

Reckitt Benckiser India Awards its Media Business to dentsu X

dentsu X India has won this mandate versus IPG, the incumbent agency group. The business…

Hyperspace Wins Shopper Marketing and Retail Design Mandate for Cuckoo India

 Hyperspace has once again won the shopper marketing and retail design mandate for Cuckoo, following a…

Everymedia Technologies Pvt. Ltd. Bags the Communication Mandate for Alpha 7 Seas

Everymedia Technologies has won the perception management mandate for Alpha 7 Seas. As a part…

Global Advertisers Will Increase Adspend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences…

AdLift Ropes in Ranadeep Chakravarty as Chief Creative Officer

AdLift, the digital marketing agency has appointed Ranadeep Chakravarty as Chief Creative Officer. He will be heading…

News Broadcasters Federation Elects Arnab Goswami as President

News Broadcasters Federation (NBF) met on Saturday to firm up the governance and management structure,…

OPTIMYSTIX ENTERTAINMENT APPOINTS FORMER TIMES STUDIO, CEO RAJESH BAHL AS DIRECTOR AND GROUP CEO

Optimystix appointed Rajesh Bahl as the Director and Group Chief Executive Officer. In his role as Director…

&flix Now Showcases World TV Premieres Of The Biggest Hollywood Hits, With The Choice Of Native Languages

&flix announced World Television Premieres of Hollywood movies. This time, it is set to offer…

Challenges of Promoting Niche Products

Khushboo Sharma, Founder of ZGC, talks about promoting niche categories of brands. She further elaborates…

Cannes Lions Announces 2020 Jury Presidents

Cannes Lions has announced the Jury Presidents selected to lead the juries at the 2020…

Digitally Inspired Media bags Digital Mandate for Green Trends

The account was won following a multi-agency pitch Green Trends has appointed Digitally Inspired Media as their…

Companies Turning to Agile Sales & Marketing Models to Accelerate Revenues

Kiran John and Abhishek Jain, Joint Managing Directors at Terapact, talk about how agile sales…

Ayushmann Khurrana Stars In Latest Ad Campaign For Balaji Wafers

Balaji Wafers has rolled out its latest brand campaign that stars Ayushmann Khurrana. The ad…