How Brands can effectively strategize for the Festive Season

Festivals are about shared celebrations. It is the time when startups, marketers, or agencies use…

Have you put a salesman in your customer’s pocket yet?

Remember the time when you used to walk around a big store. You always have…

Dollar introduces a new TVC campaign for the festive season

Dollar Industries Limited has introduced a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy. …

India identified as one of the most optimistic countries in Meaningful Brands 2020 COVID Study

Havas Group India has unveiled the results of its far-reaching, proprietary global study Meaningful Brands®…

DAIKO FHO’s ‘SPECIAL’ campaign for KENSTAR

Kenstar has launched an integrated campaign for its range of kitchen appliances and water heaters…

#MainFarkNahiKarta, says WATConsult & Tata Green Batteries’ new campaign

Tata Green Batteries, manufactured and marketed by TATA AutoComp GY Batteries Pvt. Ltd., has introduced…

mCanvas in collaboration with Merkle Sokrati has created a mobile ad for Canon India’s Mirrorless Camera

mCanvas in collaboration with Merkle Sokrati, a Dentsu Group agency has created a rich-media mobile…

Vimal Agro unveils their first TVC campaign

The TVC highlights SWAD’s core message of family love & warmth wrapped in authentic Indian…

Perrier collaborates with Japanese contemporary artist Takashi Murakami

Takashi Murakami has designed a series of collectable limited edition Perrier bottles inspired by colors.…

BimaKaro’s new campaign emphasises the need for hassle-free insurance buying

Starting October 11, 2020, the campaign aims to build awareness about BimaKaro as an insurance…

Adda 52’s ‘Pehla game Khel Ke Dekho’ campaign encourages audience to indulge in online poker

Adda52.com, the pioneer of online Poker in India launched its ‘Pehla game Khel Ke Dekho’…

RED FM collaborates with Spotify to curate handpicked podcasts for listeners

RED FM, one of the largest and most awarded private radio networks in India, is…

In conversation with Karan Gupta, Alchemy Group

Karan Gupta is the CEO of Alchemy Group. With 20+ years of experience in the industry,…

How well do you know OTT advertising?

In this webinar, Agency Reporter navigates the Indian OTT Ecosystem with Anil Pandit, Senior Vice…

Emerging trends that are set to reinvent the marketing landscape post-pandemic

The ongoing pandemic has created a ripple effect across the globe. The uncertainty around the…

Natter’s latest report ‘Digital Unlocked for Emerging India’ deep-dives into digital consumption patterns across the country

‘The next big market is beyond metros’ Non-metros, rural, tier 1, 2, & 3 are…

Impact of social media: The good, the bad & the ugly

As the current world gets filled with smarter algorithms and connectivity has reached levels of…

Emerging Trends in the condom industry during the pandemic

Manforce condoms, being one of the largest selling brands in India has seen its due…

Rise Against Hunger India to celebrate October as ‘Hunger Action Month’ to recognize food heroes

In recent months, due to pandemic and related events, people across the world, especially those…

Kotak Mutual Fund launches digital campaign for investor education in the new normal

“What will you do after the lockdown?” Addressing the consumer sentiment, Kotak Mahindra Asset Management…