Omnicom Media Group expands its sport & entertainment practice, Fuse, across Asia-Pacific

Omnicom Media Group (OMG) today announced the official expansion of Fuse, OMG’s market-leading sport and…

Paytm’s latest Diwali-special ad film urges people to spread the sentiment of joy during the pandemic

India’s leading digital financial services platform Paytm today launched an emotional digital ad film around…

Inventivepreneur Chamber of Commerce & Industries ties up with HDFC Bank to empower SMEs and Start-ups

ICCI (Inventivepreneur Chamber of Commerce and Industries in its endeavour to support SMEs and startups…

Kaizzen retained as the PR agency for Poker Sports League’s season 3

Kaizzen, India’s leading independent Public Relations & Digital Agency has been awarded the PR mandate…

PRCAI announces its new executive committee for 2020-2022

The Public Relations Consultants Association of India (PRCAI) announced its new executive committee for the…

Cookieless Future: Preparing for the Cookieless Marketing Ecosystem

It’s hard to imagine the internet without cookies. Though a critical tool in allowing us…

Pedigree India’s new ad urges India to ensure stray dogs don’t ever go hungry!

Pedigree, a brand of MARS Petcare – the leaders in pet food and nutrition, has…

Dalmia Cement kicks off the festive season with new campaign

Dalmia Cement has launched a digital campaign- Apni Personal Space- which focuses on consumers’ lives during the…

ShareChat with Nielsen India releases report on understanding India’s internet users

ShareChat, India’s leading social media platform, today released a report titled ‘Understanding India’s Next Billion…

PRPOI Webinar: Crafting a global PR Career

Moving to a new country is exciting. But picking up the threads of your career…

In conversation with Ajay Gupte, Wavemaker

Ajay Gupte is the CEO – South Asia, Wavemaker.  He joined Wavemaker India in 2018…

Vivo launches a heart-warming campaign #SmileWalaDiya to bring forth the spirit of Diwali

The year 2020 has indeed been a difficult year for families, professionals, businesses, and individuals…

9stacks launches “Yeh Diwali Poker Wali” campaign to highlight its ‘Voice-Enabled Private Table’ feature

9stacks, India’s fastest growing poker platform launches its “Yeh Diwali Poker Wali” campaign where the…

Deltin launches #BestAssured campaign to welcome patrons and gaming enthusiasts

After months of stay – at – home during the lockdown, the ‘Deltin’ brand of…

Simplicity and transparency for media buyers; getting to grips with supply path optimization

As programmatic continues to garner a larger share of media spends, advertisers are taking more…

Bingo! launches new campaign #ChillWithBingo to reward its consumers

Snacking is part of our everyday life, more so when we are chilling. Bingo! is…

Whirlpool of India ropes in celebrity couples for its #AdaptsToUs campaign

Whirlpool of India, the world’s leading kitchen & laundry home appliance company, rolls out a…

RECMA ranks Dentsu X India as the most dominant agency in its latest report

RECMA, the independent research firm that evaluates media agencies, has named dentsu X, the integrated…

Zirca Digital Solutions partners with Aqilliz to offer holistic digital solutions using blockchain

Zirca Digital Solutions, a 360-degree digital solutions provider has partnered with Singapore-based Blockchain solutions provider…

Zenith forecasts stability in Video Entertainment adspend

Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key…