Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE) Picked Litmus Branding as Creative Agency for EXCON 2019
Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE) recently associated with Litmus Branding for EXCON 2019 – a construction equipment event in South Asia. Litmus Branding Pvt. Ltd. is an Ahmedabad-based branding and advertising agency that offers creative brand solutions like brand strategy, digital marketing, branding, content strategy, and web solutions.
As part of their collaboration with MVDE, Litmus offered services in and around the conceptualization and designing of various brand communications including event panels, brochure, magazine advertisements, calendar, etc. The primary objective of MVDE was to create greater awareness about the availability of their off-highway diesel engines which cater to varying industries like Agricultural Tractors, Construction Equipment, Marine, Cleaning Machines, Light Towers, etc.
John David, Manager & Section Head – Marketing & Sales, at Mitsubishi Heavy Industries – VST Diesel Engines Private Ltd, said “Litmus is one of the few agencies that gave a lot of attention to our corporate brand guidelines from the very first instance. After comprehending the nitty-gritty of our product, its diverse applications, our brand’s personality, tone as well as the “Move the World Forward” philosophy, Litmus not only came up with exceptional concepts and communication suitable to the brand but also assured timely delivery of each task.”
Speaking about this association with Mitsubishi Diesel Engine, Shreyas Nair, Director of Client Services, Litmus, said “While striking the right balance of creativity in line with stringent guidelines within a stipulated deadline was an exhilarating experience, it was the sheer sync between MVDE and Litmus that led to making this whole exercise fruitful. The creative freedom and acceptance that we’ve experienced during this association along with timely approvals and appreciation from Mitsubishi Heavy Industries – VST Diesel Engines Private Ltd have been one of the prime reasons that our creative spearheads were able to do justice to each marketing collateral that we tackled.”
Litmus Branding is an 18-year-old branding and advertising agency that has worked with clients from different industries like, Haldirams, Cadila Pharmaceuticals, Dr. Reddy’s, Azure Knowledge Corporation, IIT Jammu, IIM Udaipur, and various other IIM’s.