Manforce Condoms launches season 2 of #BetterEndings campaign in collaboration with Grapes Digital
During the second wave of COVID- 19, couples are avoiding stepping out because of the spread of the virus which resulted in spending a lot of time together with each other. The emotions and hormones are at an all-time high and any slight hint can lead to the land of pleasure. In continuation to the situation since last year, Manforce condoms launches season 2 of the #BetterEndings campaign on Father’s Day.
The campaign video revolves around the fun between couples during the lockdown days while also warning them against the fatherhood situation that they will land in if they do not use protection.
The film captures different pleasureful moments between couples with one common message at the end – a child crying. The campaign aims to create a strong message in a light and fun way for all couples who don’t like landing in parenthood that follows with an unplanned pregnancy.
Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, shares, “Safe intimate relations have always been our core message to our consumers. The situations between last year and this year remain similar and hence the thought of the continuation of our #BetterEndings campaign. The concept and thought behind the campaign remain the same, it’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun but be cautious and take necessary protection.”
Both the seasons of the #BetterEndings campaign have been conceptualized and executed by Grapes Digital. Shradha Agarwal, COO and Strategy Head, Grapes Digital says, “Keeping in mind the lockdown in the second wave of COVID- 19, we were still seeing a rise in quarantine babies. Based on our research and the current situation, we continued with our Season 2 of the campaign, keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection.”
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