Lenskart.com unveils its first TVC with brand ambassador Bhuvan Bam to launch its new range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases a halke phulke rendition of classic eyewear.
Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.
The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life’s challenges & stresses. Delivered in Lenskart’s young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new Featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweight dress sans the usual marketing rhetoric.
Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.
On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com,Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”