Exclusive: Kartik Mahadev replaces Shaurya Mehta at ZEEL
Mahadev joined the network in January 2019 as the Head of Marketing and Communications for English Cluster.
Shaurya Mehta, erstwhile Business Head, English Channels and COO, Living Entertainment, has decided to move on from the company. Kartik Mahadev, currently the Marketing Lead for the English Cluster will soon be stepping into Mehta’s shoes, industry sources confirmed the news to Agency Reporter.
Mahadev joined the network in January 2019 as the Head of Marketing and Communications for the English Cluster. In his new role, Mahadev continues to report to Prathyusha Agarwal, Chief Marketing Officer, ZEEL.
Mehta’s next assignment is not known yet. Mehta had 17 years of experience having worked with GE Healthcare and Deloitte in the US between 2003 and 2011. Post that, he moved to Mumbai, and founded EkStop.com, which was later bought over by Godrej and he joined Godrej in 2015. Since 2017, he was employed with ZEEL.
Mahadev, who will now be taking over from Mehta, has had a long stint at Cadbury’s. He spent 12 years at Cadbury’s and then moved on to Star India in 2016 to work on Star Sports and also launched Star Gold Select. He joined Zee from Star India.