Kalyan Jewellers Wins the Superbrands 2019-20 title as India’s Most Preferred Jewellery Brand
Kalyan Jewellers has won the Superbrands 2019-20 award as India’s Most Preferred Jewellery Brand. The award recognizes India’s strongest brands as voted by consumers. As part of this, the online consumer voting process saw Kalyan Jewellers receiving the recognition and acknowledgement with a huge number of votes from consumers. In the past, Kalyan Jewellers’ UAE division has won this award four times in a row.
The brand’s road to this position in the industry is defined by its knack of setting industry-level benchmarks in enhancing customer experience. Since the brand’s inception in 1993, Kalyan Jewellers has been in various business practices to promote and implement ethical conduct in India’s jewellery industry.
From being one of the first jewellery brands in India to implement the practice of BIS hallmarking and transparent pricing to launching the 4-Level Assurance Certification which is a one-of-its-kind initiative, Kalyan Jewellers has always had consumers’ interests at the centre of all key initiatives. These have been underscored by other campaigns like the recent 300 Kg gold campaign and 3 lakh gold coins give away campaign.
Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “We are extremely delighted and honoured to receive this recognition from Superbrands India. This victory is especially sweet, as it is our first Superbrands win in India, after four years of winning the same in UAE. Our customers are part of the Kalyan Jewellers family and our endeavor has always been to provide them a great personalized shopping experience. It is their trust which drives us to continue on our growth path.”
Kalyan Jewellers’ 4-Level Assurance Certification is an initiative to continue enhancing the brand’s commitment towards offering the very best to its loyalists. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any of the brand’s showrooms.
Kalyan Jewellers recently completed 27 years in India. Starting with a single showroom in 1993, the brand’s footprint today extends to 144 showrooms across India as well as in the GCC (Gulf Cooperation Council) in UAE, Qatar, Oman and Kuwait. The brand also has an online presence through ‘Candere’, its online jewellery portal.