Hyperspace Launches Engage Hyperlocal – an Integrated Service for New Store Launches
Hyperspace, the shopper marketing agency from Dentsu Aegis Network, has launched ‘Engage Hyperlocal’, a service that creates hyper-local media solutions for store launches. This service is a solution for a ROI driven store launch. It offers efficiency in-store design and layouts, hyperlocal consumer insights, communication, activation, influencer marketing, digital media, OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a targeted and optimised marketing effort.
Hyperspace’s heat-mapping capabilities across 19200 pin codes along with multiple physical and digital data points enables Engage Hyperlocal to tap current customers of a brand, foresee the potential of the market and understand media consumption behaviour at granular levels.
Commenting on the launch, Haresh Nayak, MD Hyperspace & Group MD Posterscope, South Asia, said, “Impactful store launches are critical for success of brands at a ground level and marketing of stores is going extremely Hyperlocal while brands are looking at a single window that offers a complete solution for store launches which is driven by insights and deep understanding that are very hyperlocal in nature. In such a situation it’s imperative for brands to get the best ROI and as supportive partners we believe it’s our responsibility to cater to these needs. Hence with the evolution of Engage Hyperlocal, we bring to you sharper targeting backed with the best of technology and complete transparency.”
Speaking about the service, Sandeep Sawant, Associate Vice President, Hyperspace, said, “At Hyperspace, we constantly strive to add value to our clients and the industry, the launch of this service is a testimony of the same. As the name suggests, Engage Hyperlocal will drive meaningful engagement between the brand and the consumer as we integrate different sources of data and bring in ML algorithms to provide a deeper understanding of the media and consumer landscape.”
The Data Science experts at Hyperspace believe that Engage Hyperlocal integrates audience data, creative communications and media offerings that will strategically be used to initiate an store launch.