Huella expands into Southeast Asia with a new base in Singapore

Huella, India’s fast growing creative intelligence and technology company built for an era where human attention is finite and fragmented, today announced its expansion into the Southeast Asia market, marking the next phase of its international growth journey.

The company has set-up a new base in Singapore as it prepares to scale beyond India. Huella’s entry into Southeast Asia comes amid growing global demand for interactive CTV solutions and creative intelligence platforms that deliver both scale and measurable engagement. The company intends to build strategic partnerships across key Southeast Asian markets while leveraging its established foundation in India.

Huella has simultaneously strengthened its domestic leadership structure, elevating Pankajj Rai to Senior Vice President -Ad Sales, India, with national oversight across all products, including NEXad (Interactive CTV), NewsroomAI, and AIgnite.

The move signals a deliberate shift toward deeper structural maturity, ensuring that as Huella expands geographically, its India operations remain strongly led, regionally anchored, and nationally aligned.

Under Pankajj Rai’s national leadership, Huella’s India revenue operations will now operate through empowered regional heads:

Dheeraj Khandelwal – Leading Revenue, North India
Ketaki Hardikar – Leading Revenue, West India
Vinay S – Leading Revenue, South India
David Reji – Leading Revenue, South India

Each regional leader will drive enterprise partnerships, agency relationships, and cross- product adoption within their markets, creating sharper accountability and deeper market penetration.

Speaking on the announcement, Mayura Nayak, Co-Founder & Chief Revenue Officer, Huella, said: “Expansion without structure creates fragility. As we step into Southeast Asia, it is critical that our India revenue organisation evolves in parallel. Pankajj’s elevation reflects both performance and readiness to operate at a national scale. With defined regional leadership, we are building a revenue engine designed for sustained growth, not opportunistic momentum.”

Commenting on his new role, Pankajj Rai, Senior Vice President -Ad Sales, India, Huella, said: “Huella’s opportunity today extends beyond geography. As we expand internationally, our focus in India is to drive integrated adoption across products, deepen enterprise partnerships, and operate with disciplined execution across regions. The structure we’ve put in place allows us to scale with clarity and confidence.”

Over the past year, Huella has strengthened its presence across leading brands and agencies, driven by rising adoption of interactive CTV and creative intelligence solutions across devices. The expansion into Southeast Asia marks the beginning of its next growth chapter.

With a stronger leadership foundation in India and a clear expansion roadmap ahead, Huella positions itself for sustained scale across markets.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives