Gemius Design Studio conceptualizes #KadakHai campaign for Samaara Tea

Gemius visualizes and implements #KadakHai campaign for Samaara tea. Samaara has established itself as the conscientious brand that is delivering supreme quality tea not just in India but in 25 other countries namely the USA, UK, Canada, South Africa, Singapore, Kingdom of Saudi Arabia, Kingdom of Bahrain, Qatar, UAE, and many more.

#KadakHai campaign describes the quintessence of the struggle of Kadak Singh in his chronicle to find a Kadak thing that could truly satiate him. After quite a few jocular but ineffective attempts he still could not find enough kadak in anything. But then, he stumbles upon Samaara Chai which finally brings his quest to an end. If your Chai is not kadak then you better go have a sharbat. Have Samaara tea as it is even approved by Kadak Singh. The campaign is designed to bring in the public eye, its strong flavor. To fulfill this aim, Samaara has, in an out-of-the-ordinary way, used a humorous milieu, which was a completely new domain for a Tea campaign in India. The ad campaign is expected to win over the hearts of the people because of relatability.

The campaign was shot at the Madh Islands in Mumbai. Shooting during the covid times was certainly a difficult task but a lot of precautions and safety measures were undertaken to ensure no serious harm is caused because of the shoot.

In the campaign, Sham Mashalkar (aka Kadak Singh), the lead actor, was casted with a thought to bring in the perfect comic timing and to ensure proper justice is made to the character.

When speaking about the campaign with Dheer Shah, CEO, Samaara Tea, says, “The Tea industry is largely dominated by campaigns which are driven by emotional values and family bondings. We at Samaara Tea do understand the values associated here and believe that tea does create endless bonds but at the same time it also adds up a gush of energy in you and gives you an amazing experience. We worked on this very thought and decided to bring in a campaign that can talk about the freshness and kadak thought that our Samaara Tea brings for the consumer.

The teams inform that this campaign is a salute to all the courage and valour we see around us during the current pandemic and we would also want to spread the message that how a cup of kadak tea can actually help in calming your nerves and help you get back in action.

Saurabh Pacheriwal, Co-founder & Captain, Gemius shares, “When brainstorming about a campaign creation which brings out a different approach and enables a quirky dialogue around tea, we decided to create a character which would symbolize the community of tea lovers. Yearning for a kadak cup of tea is something a lot of us understand and Samaara definitely offers that kick. We believe the campaign will offer a fresh perspective to the tea lovers and make them try the most kadak chai ever – Samaara.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.