Gearing Up For the 2020 Digital Landscape Via Social, Localization, and Audio
Karan Gupta, CEO, Alchemy Group, explains the 3 trends that are shaping the industry for 2020 and the three-pronged strategy that helps to diversify and develop the footprint of growing a business. He also talks about how to identify the needs in the digital market to solve for existing and imminent audiences. Have a read!
Digital marketing has become the indispensable ingredient responsible for creating a breakthrough in the field of influencing. In today’s tech-first world, social media has played a pivotal role in coaxing the growth of all businesses. Our understanding of the present-day digital market is built upon developing trends that place an emphasis on effective growth. The potential to break barriers in the business world lies in staying consistent, being groundbreaking, and most importantly, keeping an eye out for cutting-edge trends that work for any growing business.
We’ve found a three-pronged strategy that helps to diversify and develop the footprint of our growing business. Growing brand influence through visual appeal, personalizing vernacular media through transcreation, and making way for a new era of voice and audio solves for the discrepancies in the digital market. If you truly want to convert a fresh idea into an impactful story, you need to consider these trends to empower your business.
The Business of Influencing
Traditional marketing is no longer the need of the hour. The last thing people need is starchy content with no axe to grind. Businesses these days are all about marketing through people-oriented content. By identifying real talent that resonates well with the ethos of brands, we can seamlessly yet potently spread the brand message organically. Quite like the world leaders, we all look up to, in today’s times, the influencers of social media are looked at as individuals building brand advocacy by mastering the art of storytelling. We’ve seen by connecting real conversations with highly influential people will create a word-of-mouth 2.0 outcome.
According to Mediakix’s 2019 Influencer Marketing Survey, “80% of marketers find influencer marketing effective”. The report further added that “Nearly two-thirds of marketers are increasing their influencer marketing budgets in 2019.” We’ve noticed that one of the struggles marketers face is finding the right influencers to spread their campaign message, where building organic content is one of the major concerns. We solve for this through Word – our influencer marketing solution with an integrated platform that matches brands with the right influencers. Word gives clients influential voices that can make a difference through meaningful stories, backed by powerfully built technology. We assure an end-to-end effective channel to creatively spread visual content across social media platforms.
The Power Of Local Conversations
One of the main flaws in digital marketing is that regional content is usually put on the back burner. While brands have incessantly tried-and-tested methods to target their audience through localization via traditional marketing, it’s never been ‘easy’, for lack of a better word, to embrace localization in digital marketing.
Marketing regionally can only happen through transcreation. Over the years of analyzing the digital ecosystem, we’ve come to realize that tailoring content keeping in mind the cultural tone and values, language differentiation, and local understanding, is the best way to generate engagement and build competitive advantage.
As per the study conducted by KPMG in India and Google, the “Indian language internet user base grew at a CAGR of 41% between 2011 and 2016 to reach 234 million users at the end of 2016. This impressive growth has resulted in Indian language users surpassing the English internet users.” Localize understands the gravity of this upcoming trend and has launched a highly targeted localization service market to provide an end-to-end transcreation solution across 8+ languages.
Tapping Into The Audio Market
Having the ability to spread audio creative freedom without worrying about the hassles of copyright licensing laws, sales ad know-how, and innovative technology is a task. But you can always make your audio content more accessible by directly engaging with your listeners. You can now make sure that your voice reaches worldwide audiences in the easiest (and affordable) way possible through OneLoop, the marketplace that promises much more than publicity. The coming together of Alchemy Group and N N Sippy Productions saw the opportunity to expand the digital audio gambit for artists, labels, digital streaming platforms, and brands through innovative tech coupled with domain specialists. Looking at the way audio is being consumed at such a rapid rate will shape and organize the industry in the next couple of years.
By identifying the needs in the digital market to solve existing and imminent audiences, digital marketers are aggressively looking to create a holistic experience for all creators and new-age audiences in the digital sphere. The aim is to make way for the futuristic disruption that promises consistent yet transformative impressions across all digital assets, all while being fueled by the three new-age trends that are paving the way for a more tightly knit digital ecosystem.