What you know about CTV is just the tip of it!
As the INSEA audience warms up to all things digital, the region is witnessing a paradigm shift in how people consume content. Multiple factors have contributed to the acceleration of the consumption of digital content such as the increase in the number of smart TVs, increasing internet penetration and the availability of digital-native content. As consumers spend more time online, CTV is witnessing explosive growth and is presenting lucrative opportunities for advertisers to reach out to the audience more effectively. The exponential growth has given rise to a number of questions- questions that are worthy of a separate discourse and the CTV Asia Symposiums by Agency Reporter aim to provide a platform for just that.
Speakers
Agenda – 26/04/2023, 2:30 PM Onwards
| TIME | SESSION TYPE | TOPIC | SPEAKER/S |
| 2:00 PM | REGISTRATION | ||
| 2:30 PM | OPENING REMARKS | RAHUL PURI FOUNDER AGENCY REPORTER | |
| 2:40 PM | PANEL DISCUSSION 1 | IDENTIFYING TRANSFORMATION IN VIDEO CONSUMPTION HABITS. LEARNINGS & OPTIMIZATIONS THAT BECAME PART OF MY PLAN A | 1) SAVIJEET SINGH HEAD OF DIGITAL MARKETING, WAKEFIT 2) ANANYA AGRAWAL HEAD OF DIGITAL MARKETING & MEDIA, PREMIUM BUSINESS, TVS MOTOR COMPANY 3) SAURABH JAIN MANAGING PARTNER – SOUTH, HAVAS MEDIA GROUP INDIA MODERATOR- NIKHIL KUMAR VICE PRESIDENT – IN, SEA & ME, MEDIASMART |
| 3:20 PM | PANEL DISCUSSION 2 | THE ROLE AND COURSE OF CONNECTED TV IN ADVERTISERS’ MEDIA MIX | 1) DEEPTI PILLAI KARTHIK FRACTIONAL CMO, SLEEPYHEAD 2) RAJIV RAJAGOPAL NATIONAL HEAD – CLIENT DEVELOPMENT, FINECAST INDIA (GROUPM) 3) MEGHA JAIN VICE PRESIDENT – PLANNING, CARAT INDIA MODERATOR- MERLIN COUTINHO HEAD- MARKETING & BRAND SOLUTIONS, LEMMA |
| 4:00 PM | TEA BREAK | ||
| 4:20 PM | FIRESIDE CHAT 1 | CONNECTED TV REPLACING LINEAR TV – A DISTANT DREAM? | 1) ATIQUE KAZI PRESIDENT – DATA, PERFORMANCE, AND DIGITAL PRODUCTS, GROUPM 2) VINEET NAIR HEAD OF MEDIA, AMAZON |
| 4:40 PM | PRESENTATION 1 | THE DAWN OF A NEW AGE OF TV ADVERTISING | PRABHVIR SAHMEY SR. DIRECTOR – INSEA, SAMSUNG ADS |
| 5:00 PM | PANEL DISCUSSION 3 | NEW CANVAS, NEW CAPABILITIES – HOW CONNECTED TV IS ABLE TO ACHIEVE GREATER IMPACT FOR BRAND ADVERTISING, AND HOW CAN MEDIA OWNERS MAXIMIZE THE VALUE OF CTV INVENTORY | 1) ANUSHREE GHOSH HEAD- DIGITAL STRATEGY, MEDIA, BRAND COMMERCE, D2C GROWTH, ITC LIMITED 2) VENKATESH KIDAMBI GENERAL MANAGER – HEAD DIGITAL TRANSFORMATION, DIGITAL MARKETING & DATA ANALYTICS, ORKLA INDIA (MTR FOODS & EASTERN CONDIMENTS) 3) DINESH RATHOD CEO, MADISON MEDIA OMEGA MODERATOR–JAYANTH KUMAR SR. BUSINESS DIRECTOR, DOUBLEVERIFY |
| 5:40 PM | PRESENTATION 2 | PIVOTING TO CONNECTED TV- HARNESSING ITS POTENTIAL AND PRECISION | SIDDHARTH DABHADE MANAGING DIRECTOR- INDIA, CHINA & SAARC, MIQ |
| 6:00 PM | PANEL DISCUSSION 4 | WHAT’S NEXT FOR CONNECTED TV?- REALISTICALLY SPEAKING | 1) APARNA TADIKONDA EXECUTIVE VICE PRESIDENT – SOUTH, INTERACTIVE AVENUES – A REPRISE NETWORK COMPANY 2) SUNIL JANARDAN WAGHMODE MEDIA MANAGER – CONSUMER PRODUCTS DIVISION. HIMALAYA WELLNESS COMPANY 3) SIDDHARTH DABHADE MANAGING DIRECTOR- INDIA, CHINA & SAARC, MIQ |
| 6:30 PM | CLOSING REMARKS | SAKSHI MALIK DEPUTY EDITOR AGENCY REPORTER | |
| 6:35 PM ONWARDS | COCKTAIL PARTY |
Venue – 26/4/2023
The Symposium aims to bring together
DIGITAL AGENCIES
OTT PLATFORMS
STREAMING SERVICES
BROADCASTERS
PROGRAMMATIC PLAYERS
BRAND MARKETERS
COMMUNICATORS
ADTECH PROFESSIONALS
CTV DEVICE OWNERS
SERVICE PROVIDERS
How to attend?
Registration is mandatory to attend the symposium. You can avail a pass by paying ₹5,900 inclusive of taxes. One pass is valid for 1 person. You can choose the number of passes you wish to buy on the registration page itself.
Sponsors
