News

Shift to digital: How the Indian car-buying landscape is evolving to cater to dynamic consumer demands
Tonic Worldwide’s ‘GIPSI’ launches its latest report ‘Metaverse loading’
Kofluence raises $4 Million in Pre-Series A Funding
OMD marks its 15th year in India this February
Isobar India enables potential clients to receive high-quality support round the clock through ‘Isobot’
FCB Group India expands its footprint in South Asia with the launch of FCB KL.LK
Research finds more consumers weighing sustainability claims on packaged food choices
26% surfs the internet while simultaneously watching television: Axis My India February CSI Survey
Brands of Bharat- Capitalizing on awareness: How narratives impact brand awareness & increase customer engagement (Episode 11)
Indian marketers rank mobile, social media as top priorities for 2022 but ad fraud remains a huge challenge: Report
Brands of Bharat’s next episode to shed light on how narratives impact brand awareness & increase customer engagement
OMD Mudramax launches ‘Bingo,’ an outcome-based, AI-backed media buying tool
Asia Pacific advertising spend is expected to grow by 5.9% in 2022: Dentsu Ad Spend Report
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: Report
White Square opens entries for White Square International Advertising Festival 2022
MemeChat puts memes on blockchain with the launches ‘The Meme Club’
GARI’s first-day trading volume crosses $100M, 750 crores across 12 major crypto exchanges
Viacom18’s YME Entertainment Cluster announces the launch of its NFT marketplace, ‘Fully Faltoo’
Shikha Kapur, Amit Chandrra, Prabhat Choudhary launch Andaz, an integrated marketing solutions company
Unacademy, Udemy, Coursera have higher conversion rates than other Edtech brands: Social Beat’s latest report on Ed-Tech Sector
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Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
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Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
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Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
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Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age