News

Mintel announces global consumer trends for 2022
Travel adspend to grow from 24% in 2021 to 36% in 2022: Zenith’s Business Intelligence – Travel Report
Unleashing the potential of women entrepreneurs in the digital economy this Women’s Entrepreneurship Day
More media experts to invest in supply path optimization for 2022: IAS Study
Grapes Digital rebrands to Grapes; unveils new logo
PubMatic partners with FirstCry Parenting to expand its audience offering
Brands of Bharat- Brand-driven storytelling: Using narratives for real customer engagement (Episode 10)
CleverTap acquires Patch to enable higher customer engagement value
Brands of Bharat’s next episode to shed light on how brand-driven storytelling can drive customer engagement among the Bharat audience
Joseph George announces the launch of brand & communications enterprise – Vector Brand Solutions
1/4th of consumers are looking at increased spendings while 2/3rd are not so positive: Market Xcel survey on retailers/consumers sentiment around Diwali 2021
OkCredit’s campaigns #VasooliKePaintre, #DiwaliOkHai aim to simplify credit collection process for small merchants
Tarun Katial announces his new venture- EVE World, a women-only platform
#GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2 of IPL: IPL 2021 Report by Wavemaker Mesh
The Trade Desk, Lifesight partner to measure the impact of digital advertising campaigns in India
Adjust expands its CTV, OTT offerings to include Connected TV Ad to Mobile Measurement
86% marketers agree that every touchpoint can & should tell the brand story, from comms to commerce: Isobar CX Survey 2021: The Rise of Connected Experience
More than 85% of eCommerce shoppers come from tier-II & below cities: Festive season report by WATInsights
Actimedia PR & Digital named as ‘Lifestyle Agency Of The Year’ by Agency Reporter
Digital to increase the share of home appliance adspends from 55% in 2020 to 57% in 2023: Zenith’s home appliance adspends forecast 2021
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