Blink Digital, Amazon India partner to unbox the OnePlus 10 Pro on Decentraland’s Metaverse
Riding on the Metaverse wave, Blink Digital collaborates with Amazon India to unbox the all-new OnePlus 10 Pro in the Metaverse. The experience will showcase all OnePlus 10 Pro’s features while allowing users to view the phone in a 360-degree environment. To enter OnePlus unboxing, the audience can create their character on Decentraland and make their way in through (-25,69) coordinates to the unboxing venue.
The agency has conceptualized and executed a campaign unboxing OnePlus’ recently launched phone on Amazon.in. The campaign incorporates a competition component to give customers a chance to win the OnePlus 10 Pro, making the launch more lucrative for them. Users can share a screenshot of their avatars unboxing the OnePlus 10 Pro in this social contest, and 2 winners will be notified on the 15th of April based on a lucky draw.
Commenting on the campaign, Rikki Agarwal, Co-Founder and COO of Blink Digital says, “With the rising social media trends, the online advertising landscape is evolving at a break-neck pace. Metaverse is one such phenomenon that has caught the attention of brands and consumers given the engagement rate and replicates the real-life experience in the virtual form. The future metaverse will be nearly identical to our world in many ways.”
“Considering Amazon India’s consumers, Blink Digital team wanted to deep dive into the idea that engages the customers. Hence, we leveraged Decentraland as a medium to showcase the unboxing. This unboxing method will likely give a substantial idea to consumers about the product even before getting the product in hand. We are delighted to be associated with Amazon India for this campaign and look forward to continuing working with them on exciting campaigns.” adds Rikki Agarwal.
“For the unboxing of the latest and most anticipated OnePlus 10 Pro, we wanted to do something eye-catching for our customers. We are happy to partner with Blink Digital to bring something unique and innovative to all the OnePlus fans that are eagerly awaiting the launch of the OnePlus 10 Pro,” comments Nishant Sardana, Director-Mobile Phones & Televisions, Amazon India.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.