Guest Articles

Navigating the privacy-first programmatic landscape: trends and opportunities
Navigating the intrigues of PR in India versus other Asian countries 
6G Technology: Transforming the Future of Marketing and Revolutionizing the MarTech Landscape
The Rise of Programmatic Out-of-Home Advertising (pOOH): Leveraging Real-Time Data for Targeted Advertising
Marrying Martech with Creative Content: Strategies for Engagement and Conversion
Remaining Relevant in the Era of Rise and Falls
Your TV Your Way: Why Connected TV is the Future
How Web 3.0 is going to shape our lives
How PR is evolving in India for startups
Intent Marketing: An introduction and it’s advantages over Traditional Audience Marketing
Harnessing the power of social media for female empowerment
AI will change the way we work
How programmatic advertising helps brands and marketers do more with less
How the PR agency model is evolving and what the future for the business will look like?
Can content writers survive in the age of AI?
Advertising and marketing trends that will continue to remain relevant in 2023
Connected TV: Connected India Watching Television
Seven digital marketing trends you need to know for 2023
Why Start-ups in India must prioritize and automate Performance Marketing 
mCommerce Trends to Look Forward in 2023
FEATURED POSTS
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress