Adtech

Coverage of programmatic advertising, retail media, data privacy, and ad technology in India. For media planners, adtech builders, and brand marketers.

FarEye had been mentioned in Gartner’s market guide for vehicle routing & scheduling
Adidas & McDonald’s bring the “SAUCE PACK” collection to India
PUMA expands experiential retail concept in India
adidas aims to make all its Shoes & Clothing with 100% recycled polyester by 2024
adidas launches reusable ‘Face Covers’ in India across 75 cities
Manushi Chhillar joins team adidas to empower more women to focus on holistic fitness
Passion over Pandemic – There’s no stopping for India’s sneaker-heads
SHARDUL THAKUR IS THE NEW BRAND AMBASSADOR FOR TATA POWER
GARMIN India Appoints Rannvijay Singha As Brand Ambassador
Noise Ropes In Indian Cricketer Rohit Sharma As Its Brand Ambassador
Bombay Shaving Company Ropes In Kartik Aaryan As Brand Ambassador
United Breweries Limited Announced Farhan Akhtar As Their New Kingfisher Ultra Brand ambassador
CLINIQUE ANNOUNCES EMILIA CLARKE AS THE FIRST GLOBAL BRAND AMBASSADOR FOR SKINCARE AND MAKEUP
Youva Unveils New Brand Identity
PUMA Signs Sunil Chhetri as Brand Ambassador
PEPSI® ANNOUNCES SALMAN KHAN AS BRAND AMBASSADOR
ITC Engage Ropes in Kartik Aaryan and Tara Sutaria With the New Fragrance Range Launch
Balaji Wafers Ropes In Bollywood Star Ayushmann Khurrana As Their Brand Ambassador
Happy mcgarrybowen Goes Xstream, Designs Identity for Airtel’s Digital Entertainment platform
Kirloskar Capital is now Arka Fincap
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age