Cannes Lions 2019: Dentsu Webchutney bags 3 more Bronze on Day 4
In a day when awards were announced across six categories — Brand Experience & Activation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Innovation Lions, Mobile Lions and Radio & Audio Lions – India managed to pick up metals only in three of those categories, all of them being a Bronze.
Dentsu Webchutney led India’s metal hunt for the second day running bagging three of the four Bronze Lions that India bagged today, with FCB Ulka bagging the other Bronze Lion.
Dentsu Webchutney bagged a Bronze for the ‘Hagglebot’ that it created for Flipkart’s The Big Billion Days sales event. The other Bronze in the category went to FCB Ulka for ‘The Open Door Project’ that it created for The Millennium School Cumulus, Gurgaon. Creative eCommerce Lions Dentsu Webchutney and the ‘Hagglebot’ that was created for Flipkart’s The Big Billion Days sales event bagged its second Bronze of the day in this category. Mobile Dentsu Webchutney’s third Bronze came for the ‘Voice of hunger’ campaign that it created for Swiggy. In the category, Creative Effectiveness, Innovation Lions and Radio & Audio Lions, India got no metals.
Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India, Dentsu Aegis Network, said, “Our winning streak continues and further endorses the fact that DAN is going to stay digitally ahead and creatively led. I am absolutely delighted with the kind of acknowledgment that our work has received on a global platform and only reiterates that creativity is always going to stay platform agnostic. Finally, it’s a Big Idea, relevant to the digital age we live in, that is going to rule. I congratulate Dentsu Webchutney for what they have achieved here and I know that the best is yet to come!”
Sidharth Rao, Co-founder and CEO, Dentsu Webchutney, “While we’re elated and humbled to win 6 lions, what we are particularly proud of, is the fact that our work for Swiggy, Flipkart and URI won, which was real work with real results. A dear friend said it best – we didn’t win for a social experiment/cause or work for the specially abled! We won on the back of real work for real clients and not pretentious themes and that’s what we are really relishing about our wins.”