Affinity Global Brings Brands and Agencies Together in Mumbai Through Its Industry Platform ‘Affinity Connect’
Affinity Global, a global AdTech company enabling advertisers and publishers with AI-enhanced, privacy-friendly cross-funnel consumer engagement solutions, recently brought together brands, agencies, and industry partners in Mumbai through its flagship industry platform, Affinity Connect.
As the advertising ecosystem continues to evolve with technology, data, and changing consumer behaviour at its core, platforms that bring industry stakeholders together are becoming increasingly important for fostering collaboration and shared learning.
The Mumbai gathering marked the conclusion of the APAC chapter of Affinity Connect 2026, which also featured editions in Indonesia and Malaysia, bringing together leaders from across the digital advertising ecosystem.
Affinity Connect is Affinity Global’s flagship industry platform designed to bring advertisers, brands, agencies, and ecosystem partners together to foster meaningful engagement and conversations beyond traditional industry forums. The initiative aims to strengthen collaboration across the AdTech landscape by creating spaces where the industry can exchange perspectives, build stronger partnerships, and engage in conversations shaping the future of advertising.
Over the years, the platform has brought together industry leaders from diverse sectors, including BFSI, Media & Entertainment, Gems & Jewellery, IT, and Retail, through editions hosted across several international markets.
The 2026 APAC chapter featured editions across Indonesia, Malaysia, and India, with each market reflecting its local industry culture while encouraging participation and shared experiences.
In Indonesia and Malaysia, the gatherings featured high-energy indoor court games alongside interactive digital gaming experiences, encouraging friendly competition and informal engagement among brands, agencies, and partners.
In India, the format introduced a lighter, entertainment-led approach to networking. The series featured stand-up comedy performances by Gaurav Kapoor in Gurugram, Rahul Subramanian in Bengaluru, and Gurleen Pannu in Mumbai, adding an element of humour and storytelling to an evening designed to spark conversations and build stronger industry connections.
Commenting on the initiative, Neha Saxena, VP Marketing, Affinity Global, said:
“Advertising today sits at the intersection of technology, data, and creativity, and the ecosystem is evolving faster than ever before. In such a dynamic landscape, collaboration between brands, agencies, and technology partners is essential to shaping the future of the industry. Platforms like Affinity Connect create the space for these conversations – enabling the industry to exchange ideas, strengthen relationships, and collectively shape what the next chapter of advertising will look like.”
The Mumbai edition marked the conclusion of the APAC leg of Affinity Connect 2026, bringing together senior leaders from brands and agencies across sectors.
Through initiatives like Affinity Connect, Affinity Global continues to strengthen its commitment to fostering a more connected and collaborative advertising ecosystem, where technology-driven innovation meets meaningful industry dialogue.
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