Health OK launches digital campaign featuring celebrities, regional influencers
Health OK, a sub-brand of Mankind Pharma releases a digital campaign featuring celebrities and influencers like Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha, and many others to aware consumers on why ‘Health OK’ multivitamin and mineral tablets should be a crucial part of our diet.
The brand informs that it is focused on establishing a stronger presence across the nation by leveraging influencers as one of the catalysts while maintaining a greater focus on other mediums as well.
The new campaign is also released across different regions for which Health OK has partnered with Indian Marathi actors like Adinath Kothare, Siddharth Chandekar, Shashank Ketkar; Shine Shetty for the Kannada audience; Nikhil Siddhartha for the Telegu audience and Makapa Anand for the Tamil audience.
With the association, the brand aims to reach out to the target audience and develop trust among people.
Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma says, “In the last few months, we have noticed a great response in our sales number for Health OK, our aspiration for this brand is to make the last person living in the remotest areas aware about this product. With this campaign, we intend to expand the reach of the product and consume it because it builds the overall immunity and energy which is quite essential during such times.”
The brand informs that going forward it will roll out new campaigns and will keep investing in the marketing channels to connect well with the audience, in the view to garner a larger pie of the market share.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.