Superdry India’s #SDMYWAY Campaign Redefines Style as Whatever One Wants It To Be!
Superdry launches new #SDMYWAY campaign. Collaborating with a mixed bag of B-town’s faces, the #SDMYWAY video campaign reveals Kubbra Sait, Jim Sarbh, Aparshakti Khurrana, Tahira Kashyap and Guru Randhawa bearing Superdry’s message that reflects the lesser-explored philosophies of millennials across the world.
‘My Way’ shows the simple things that people, especially the millennials, can be inspired to emulate, to find an echo to their voices. The brand decided to come up with a language that wouldn’t be preachy as the internet is flooded enough and wanted the associated artists to bring out their strong individuality to inspire their digital audiences, effortlessly.
My Way highlights the determination with which the urban populace of India, especially those who are in the business of creation, approach their coloured and cluttered lives.
Superdry contextualizes My Way in five acts – To Rise (with Kubbra Sait), To Choose (with Aparshakti Khurrana), To Express (with Jim Sarbh), To Be (with Tahira Kashyap) and To Play (with Guru Randhawa). Each of these acts enunciates on the everyday choices and approaches are undertaken by these artists to pave their accolade-studded ways into public limelight.
As the temperatures drop across India, Superdry’s 360 design details, complete with fabrications and trims that show style and functionality in their reversible and reflective jackets, beer and skittles t-shirts, jocular yet super-sleek bags, funky shoes.