OTTplay and DistroTV Announce Partnership to Stream 180 Free Live Channels in India

DistroTV, a leading global streaming platform owned by DistroScale, and OTTplay Premium, a OTT content…

Prime Video and PivotRoots – a Havas Company collaborate to create a multi-brand integrated campaign for Made In Heaven Season 2

Prime Video, one of India’s most popular video streaming services, has once again captivated its…

Eggfirst Announces ‘Chalo Rural Conclave & Awards’: A Celebration of Rural Advertising and Marketing Excellence

Eggfirst, India’s pioneering rural advertising and digital agency, is delighted to announce the 3rd edition…

LS Digital Conceptualises Festive Campaigns for Tilda Basmati Rice on the Occasion of Onam & Ganesh Chaturthi

LS Digital, a new-age independent digital marketing transformation group, has successfully created two widely-viewed short…

Past Meets Future With Pulse Candy’s New AI Storytelling for Ganesh Chaturthi

In an innovative collaboration, Pulse Candy unveiled a captivating tribute for Ganesh Chaturthi, crafted by…

Havells India’s #HavellsKeDeva Campaign- A Celebration of Art, Technology and Innovation

In the spirit of celebrating the joyous occasion of Ganesh Chaturthi, Havells India has unveiled…

Moving Walls Partners with Place Exchange to Enable Global DOOH Inventory Access for Advertisers

Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has announced a partnership…

India’s Culture And Technology Are It’s Hallmark: Bhairavi Jani On ‘UNMUTE with PRCAI’ 

Serving as Executive Director of SCA Logistics Pvt. Ltd., Bhairavi Jani has been adeptly navigating…

How Karan Johar’s Tyaani Crafted a Heartfelt Social Media Campaign for Mother’s Day

Brand Introduction: Tyaani by Karan Johar, a renowned Diamond Polki Jewellery brand, is synonymous with…

In conversation with Jae Hyung Jun, Head Corporate Marketing, LG India

In today’s fast-paced and ever-changing business landscape, the world of marketing is undergoing a profound…

IPREX Releases New Report on the State of Global Communications

IPREX, the premier global communications network with more than 1,100 staff and 110 offices worldwide,…

DangleAds Technologies Expands Globally in Europe

DangleAds Technologies, a Global leader in performance marketing, is thrilled to announce the opening of…

CavinKare Launches The Nyle Natural Gentle Care Range, pH-Balanced and Paraben-Free

CavinKare, in partnership with mCanvas, has introduced the Nyle Natural Gentle Care range – a game…

Aditya Birla Group to launch its paints business under the brand name ‘Birla Opus’

Grasim Industries Limited, a flagship company of the Aditya Birla Group, today unveiled the brand…

KFC India taps into MarTech expertise of PivotRoots – A Havas Company to enhance customer lifecycle

Looking to enhance customer life cycle and optimise lifetime value across offline stores and online…

DoubleVerify and WARC Report Reveals Gap Between Intent and Action in Media Quality Measurement in India and APAC Broadly

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today released a…

Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising

Magnite, the world’s largest independent sell-side advertising company, today announced a global partnership with Scope3…

Diwali shopping to be bigger this year with 70 percent of consumers ready to spend more 

New data shows approximately 70 percent of Indians are ready to spend more this Diwali,…

Dentsu India Launches Dentsu Intelligence Dashboard (DID)

Today, the media analysis setup used by planners is limited to API (Application Programming Interface)…

Havas Play announces strategic partnership with sports marketing agency, Gameplan Sports

Havas Play, the sports, entertainment, and content agency of Havas Media Network India, has entered…