Does The Narrative of Social Responsibility Actually Work For Brands?

As it happens, many brands are already doing their bit, commonly drawing up ‘social good’…

Digitas Bags Digital Duties For Puma India

Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company, as its…

Dineout Announces The Third Edition Of It’s Restaurant Festival – GIRF 2019

Bookings start on 28th Jan for dining between February 1st-28th. Dineout has announced the third…

ActionAid India Launches #JoinTheDots, An Online Campaign Against ‘Child Sexual Abuse’

Actionaid India, an agency working with vulnerable communities since 1972 to further social and ecological…

Madness Behind The Movie Marketing Strategies Begins With Exemplary Minds- Janak Bhanushali, HIFI Digi

How has been the journey so far from being a Sales Head to becoming the…

The Minimalist Wins Social Media Duties For Sudarshan Chemicals

The Minimalist has been awarded the Social Media mandate for Sudarshan Chemicals Industries Limited post…

Isobar Launches AI-Powered Mobile Campaign For Bobbi Brown’s New Product Launch

Isobar India, the digital agency from Dentsu Aegis Network, has collaborated with Bobbi Brown to…

URI: The Surgical Strike Creates Buzz With Netizens Through PUBG

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala…

Skechers Chooses Leo Burnett India As Its Creative Partner

Skechers,an American lifestyle and performance footwear brand, has signed up Leo Burnett India as its…

Edutech Startup Notebook Launches Their Platform Nationwide

Kolkata based Edutech startup, Notebook officially announced the launch of their platform nationwide. The company’s…

TATA Nexon Launches Its Latest Digital Film This Republic Day

India has an infamous record of the most number of casualties in road crashes, per…

Branding Through Superheroes: The Overlooked Territory

Superhero storytelling can actually transcend culture and time with the form of their narration and…

The First Edition Of Zomaland Mesmerizes Visitors In New Delhi

Zomato opened its doors to Zomaland on Friday, January 18 and after three days of…

Objectification of Women in Indian Ads – A Retrogression?

Indian advertisers should hear the alarm and understand that incessant exposure to such messages does…

With ‘This Is It’, The New Jeep Compass Campaign Inspires Viewers To Embrace Adventure Over Mundaneness

FCA India’s iconic SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’,…

Monk Media Network Celebrates Is Third Anniversary, Unveils New Brand Identity

Monk Media Network, the digital marketing agency, with content, social media and video production at…

Best Marketing Campaigns Of All Times- Are You Giving The Next Hit?

The common characteristic of the best marketing campaigns include a distinctive idea, superb plan of…

Attention Marketers, Meet Voice Search – The Unavoidable Digital Marketing Revolution

Around 40 percent of adults use voice search once per day. The voice-based virtual assistants…

#JobAlert – Head Of Marketing At Forest Essentials, Noida

Forest Essentials is looking for a Head of Marketing to lead the marketing team, at…

Make Your Business An Instant Hit in 2019 With These Digital Marketing Strategies

Digital marketing is supposed to be the most effective marketing way today and even in…