What is Inclusive Marketing and Why it Matters More than Ever?

Rachna Baruah, Founder of Madchatter Brand Solutions, apprises us about the need for Inclusive Marketing.…

FM Tadka Geared up for Women Recognition Award- Season 7

FM Tadka, a vertical of one of India’s most revered media groups – Rajasthan Patrika,…

Bobbi Brown Uses Weather-Based AI Banner to Drive Sales

The objective is to position their primers as ‘The Foundation’s New best friend’ that provides…

Budweiser and Vice’s Creative Agency Virtue Bring Multi-Platform Cultural Project ‘Budx’ To India

Massive two-day event draws over two thousand in Mumbai, binding Indian musicians, creators and thought…

Navneet Publications Assigns Creative and Digital Duties to The Minimalist

The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication…

ET Now’s Supriya Shrinate Steps Down; Joins Indian National Congress

She will be contesting in the 2019 Lok Sabha elections from Maharajganj seat in eastern…

What Works Bags Video Content Mandate of Kolkata Knight Riders for IPL 2019

What Works has been retained after their successful stint with KKR last year and is…

Goafest 2019: Shortlists Announced for Abby Awards

Here is a consolidated list of all entries shortlisted across categories. The organisers of Goafest…

Tips For Kids Flying Alone

The test was created to be very scalable and is composed of thousands of randomized…

In conversation with Ali Hussein, COO, Eros Digital

Agency Reporter got an opportunity to interact with Ali Hussein, COO at Eros Digital. He…

Tanuja Bhat Re-Joins L&K Saatchi & Saatchi as Group Executive Creative Director

Tanuja Bhat, re-joins L&K Saatchi & Saatchi as the Group Executive Creative Director. This will…

Employing a Work Author from UK

The result is the fact that big assortment of skilled and totally qualified people stay…

Surviving and Cracking Social Media: How Big Brands Can Sustain Online Reputation and Public Hate

Every brand, especially the major ones, has had the moment when they tweeted or posted…

BARC India to Launch Integrated TV and Out of Home TV Measurement Service

This will allow BARC India subscribers to understand the overall viewership garnered on TV and…

Revv Tells Potential Car Owners to “Keep it Open”

OPEN is a new car subscription service launched by Revv Cars. OPEN, a new car…

Britannia Awards Timepass Social & Digital Mandate to Dentsu Webchutney

Dentsu Aegis network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for…

Catalysts Propelling Women’s Internet

As a child, I used to think, why does God need to have a gender…

Online Ad Money Pool Gets Shallower for those Outside the Duopoly- WARC Report

For the first time, the strength of the Google-Facebook duopoly is reducing the pool of…

Audi Assigns Mainline and Digital Mandate to BBH

Audi India announced the appointment of BBH as its lead agency in India, handling mainline and digital work.…

Fabindia Collaborates with Star Sports as Official Styling Partner for IPL 2019

In order to receive adequate and relevant attention, Fabindia has initiated this collaboration with Star…