Cannes Lions Announces 2019 Award Entry Numbers

2019 Lion launches show strong start for new categories: Creative Strategy Lions and Entertainment Lions…

Ariel India Triggers Nostalgia & Hope with their World Cup Campaign #2011DOBARA

The campaign urges fans to keep their lucky jersey ready sans stains. In India, Cricket…

#ICCWorldCup2019: India vs Pakistan Match to fetch premium ad revenue for Star Sports

Historically, India vs Pakistan bouts have always garnered high viewership and reach. ICC World Cup…

Toyota, Dentsu India Introduce Glanza with Go Hatchin’ Campaign

Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the stylish premium…

In conversation with Sattvik Mishra, CEO, ScoopWhoop

In a recent conversation between Sattvik Mishra, Co-Founder & CEO of ScoopWhoop Media Pvt Limited…

Retail Swaps: White-labelling Your Solutions

The author of this article, Harsh Shah, Co-Founder of Fynd, explains how the manufacturers and…

Asia Pacific ad-spend forecast to grow 4.0% amidst global slip of $625 billion to $609 billion in 2019

Digital continues to power ad spend growth and is forecast to grow 11.9% in 2019,…

Social Kinnect Rebrands to Kinnect

The name Kinnect derives its inspiration from kinetic energy which is, in essence, possessed due…

L&K SAATCHI & SAATCHI’S NEW FILM FOR THOMAS COOK INDIA TUGS AN EMOTIONAL CHORD WITH #CricketDateWithDad

The campaign has been conceptualized and created by Law & Kenneth Saatchi & Saatchi and…

iProspect expands its Martech team with two new hires

Abhishek Balsara is AVP – Analytics while Vineet Sawant joins as Director – Tech. iProspect…

Sony Pictures Entertainment, Dentsu Webchutney conduct India’s most secret recruitment drive for Men In Black: International

The team of Sony Pictures India decided to go all incognito with their Digital marketing…

Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

Digital agency Isobar has elevated Shekhar Mhaskar to Chief Growth Officer. He will continue to…

Volkswagen India brings in German support for Team India with its latest campaign- #GermanyCheersForIndia

The multi-media campaign earmarks the launch of Volkswagen’s special Cup Edition carlines. The campaign has…

Amnet Partners with Zeotap to Deliver Improved Programmatic Solutions to Brands

Amnet has partnered with Zeotap to deliver healthier campaign results to advertisers through the combined…

Vikram Chandra’s Editorji awards communications mandate to Dentsu Impact

Editorji has an independent editorial team that delivers news directly from the source and provides…

Thought Blurb does a Magix trick for Parle

The campaign is based on a universal truth – children have the ability to turn…

Tute Consult Bags Nationwide Marketing Communications Mandate for U Sports

The agency will manage the lifestyle, consumer and business led public relations as well as…

TDSAT’s nod to Landing Page opens a can of worms for the TV broadcasting industry

TDSAT’s ruling reverses TRAI’s directive of not letting the broadcasters use landing page as a…

Consumers will spend 800 hours using mobile internet devices this year: Report

Across the 57 countries that were surveyed, people will spend a collective 3.8 trillion hours…

Challenge Was to Create an Idea that Was Neither an Advertising Ploy nor a Typical Promo: Sumit Ghildiyal

To celebrate the World Cup fever, Royal Stag released the ‘Be India’s Largest Fan to…