Integral Ad Science Acquires ADmantX, Provider of Semantic-Based Solutions for Contextual Advertising

Integral Ad Science (IAS) announced the acquisition of ADmantX. The transaction brings together the provider…

Raymond Launches New Collection With An Ethnic Twist

For years, The Complete Man has been associated with the imagery of an immaculately well-dressed…

Traditional Gets A High-Fashion Nudge In New Raymond Campaign

Raymond puts a spin on the ceremonial wear segment with a new campaign that nudges…

Only 3% of digital marketers In India Are Measuring ROI Correctly: LinkedIn report

LinkedIn released ‘The Long and Short of ROI’ report in India to identify how digital marketers…

Magnon\TBWA Appoints Rohan Hukeri as Business Head – Mumbai

Magnon\TBWA has appointed Rohan Hukeri as Business Head – Mumbai. Rohan has over a decade…

Kinnect Bangalore Ropes In Paul Dueman To Lead Business Growth

Kinnect has ventured into the growing Bangalore market with Kinnect Bangalore, bringing on Paul Dueman…

FCA India Automobiles creates another structure at Bengaluru International Airport

With an objective to further amplify the brand’s ideology “Go anywhere and do anything”, FCA partnered with Brandscope…

EMBASSY OF SWEDEN SIGNS KAIZZEN FOR THE #SWEDENINDIASAMBANDH CAMPAIGN

The Embassy of Sweden in India recently launched a new communication campaign to highlight the…

Lenskart.com Rolls Out New TVC With Digital Superstar Bhuvan Bam

Lenskart.com unveils its first TVC with brand ambassador Bhuvan Bam to launch its new range…

Platinum Guild International Launches #GreaterTogether Campaign For The Newest Collection of Platinum Love Bands

Conceptualized and developed by Dentsu Webchutney, the film supports a new narrative from Platinum Days…

Neena Gupta and Priya Bapat Star in New Ching’s Masala Campaign

Capital Foods’ flagship brand, Ching’s Secret, has launched a new ad campaign featuring Neena Gupta,…

Digitas India To Manage Digital Marketing Mandate For udChalo

Digitas India has been roped in to manage the digital marketing mandate for udChalo, travel…

Effective Branding For Educational Businesses Is More Imperative Than Ever

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd talks about the value of branding and the…

OTT 2020: Will it; Won’t it?

Deepak Kumar, Executive Vice President, Ambient OOH, talks about the increasing competition in the OTT…

BBC STUDIOS APPOINTS TWO GENERAL MANAGERS FOR APAC REGION

Jon Penn, Executive Vice President of BBC Studios Asia Pacific (APAC), has today announced the…

ITC Engage Ropes in Kartik Aaryan and Tara Sutaria With the New Fragrance Range Launch

ITC’s fragrance brand, Engage, announces the launch of its new range of fragrances with the Bollywood…

Citroën India Launches #InspiredByChildren Campaign On Children’s Day

Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital…

FABER-CASTELL, INDIA ANNOUNCES ANNUAL OFFLINE CAMPAIGN “ART WITH PURPOSE 2019” NATIONWIDE

Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this…

TATA AIA LIFE INSURANCE & REPUBLIC MEDIA NETWORK PARTNER FOR A GREEN FUTURE WITH “RAKSHAKARAN HERO”

More than 950 million people do not have Life Insurance. Further for every Rs. 100…

Chimp&z Inc Offers #APieceOfKindness To Fight Bullying

Chimp&z Inc tells a story with #APieceOfKindness comic strip that imbibes the value of kindness…