Agency Reporter interacted with Samarjit Choudhry (President at Happy McGarryBowen) & Soumitra Karnik (CCO at Happy McGarryBowen) at Goafest 2019. They expressed how the prominence of tech, data and media has increased in Goafest, giving less space to creativity.
When asked about Happy McGarryBowen, they told us how they make their clients’ problem their own. For them, human emotion is the driving factor, where data shouldn’t dominate.
