News

Women aspire to lead but are hesitant: ‘I Lead’ Survey
Sahil Trehan, Shubhankar Nath kick off new digital marketing agency – RazorLabs
Madison Media acquires Kolkata based digital agency – Crow’s Nest
Global AdEx to grow 11.2% in 2021 driven by eCommerce advertising, brand advertising: Zenith report
Covid-19 has accelerated the brand safety risk by five times: mFilterIt
Isobar India rolls out white paper, ‘Touch-me-not,’ a study on touch starvation
Wavemaker India announces in-depth audit to help clients plan for cookieless world
Agency Reporter launches STAKES- PR & Communications Excellence Awards 2021
Mad Influence launches YouTube Shorts Program for in-house creators
Dentsu releases its new Ad Spend Report
After organizational restructuring in FCB Group India, FCB Ulka announces its new C-Suite leadership team
Selecting the right mobile app monetization partner
#ARM Worldwide launches a new venture, #armCommerce
The Trade Desk launches new media trading platform – Solimar
Entertainment, Gaming, Music Apps saw a surge during second wave lockdown: InMobi Report
FCB Group India announces organizational restructuring with key elevations in leadership roles
Django Digital launches its influencer management unit ‘Djang-Gang’
Agency Reporter’s live roundtable, in association with Limelight Networks, hosted experts to decipher the current challenges of live streaming in the news sector
Indegene announces its new brand expression to enable healthcare organizations to be future-ready
Presenting the Winners of Agency Reporter Front Benchers 2021
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement