News

Reliance Broadcast Network appoints Abraham Thomas as Company CEO
Asahi Kasei India’s Digital Media Presence Now To Be Handled By Utopian Media
AdLift Continues Awards Spree in 2018, Wins Multiple Awards at ACEF & CDO Converge
Sagar Mahabaleshwarkar, CCO, calls it quits at Cheil WW India
Team Pumpkin bags MamyPoko Pants’ digital marketing mandate
Dentsu India creates saucy campaign for Top Ramen Curry Noodles
AVON India appoints Dronacharya Chakraborty as its new General Manager
Langoor launches an exclusive B2B focused unit – ‘Langoor Business’
Dentsu India to handle creative duties of Mazhavil Manorama
GREY Wins Creative Mandate For Maharishi Ayurveda
SHAREit’s appoints Karam Malhotra as a CEO for Indian Marketing
iCubesWire Bags Digital Marketing Mandate for MBD Group
Havas India appoints Rana Barua as Group CEO
Isobar India wins digital mandate for Marks & Spencer
Krishal Mehta Joins 22Feet Tribal Worldwide As Media Head
MediaCom India brings home first M&M Global Award in Digital for Big Bazaar
DViO Digital bags digital marketing mandate for Excitel Broadband
Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project
Howl bags e-commerce and digital duties of FLOH Tampons
Punit Goenka elected President of IAA India Chapter
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement