News

Leo Burnett India Elevates Rakesh Hinduja to COO, West
Havas Media wins Puma’s global media duties
Havas Group India on boards Delon Mascarenhas
Publicis India strengthens leadership team; Appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer
dentsu X bags media mandate for Dairy Day Ice-cream
iProspect India bags Bombay Realty’s digital account
Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue
Dentsu Digital, Havells launch world’s first digital LED Ramlila
White Rivers Media Ranked 25th, in Fastest Growing Tech, Media & Communications Companies on the Deloitte Technology Fast 50 India 2018
Starcom India Bags Nykaa’s media mandate
Dentsu Impact wins creative mandate for Mobiistar in India
Oplifi appoints Deepak Bhutani as head – business development
Merkle Sokrati strengthens offerings for eRetail Marketing with Intelligent Bidding Tool
Zenith India appoints Jai Lala and Ajit Gurnani
Anindya Banerjee Joins FCB Ulka as Executive Creative Director
The Social Street Crowned 2018 Agency of the Year – Asia At PMAA Dragons of Asia Awards
Truecaller to Share India Story with DCMN at SCALE18
Columbus India wins search duties of HDFC Life Insurance
Initiative appoints Alok Sinha as chief strategy officer
NIINE Sanitary Napkins & JCI India Join Hands to Drive Menstrual Health Awareness Programmes Across 500 Cities In India
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems